VP of Sales - Raleigh, NC
Listed on 2026-02-16
-
Management
Business Management -
Sales
SMART IT People is seeking a people focused and results-oriented Vice President of Sales to lead our client's Raleigh sales and marketing organization. This leadership role is responsible for driving growth in the core 5 furniture verticals and complimentary services ensuring exceptional client relationships, experiences, and delivering outstanding sales results. The VP of Sales will own the creation and execution of the quarterly and annual business plans, leading the Growth corporate objective team, fostering a high-performance sales culture, and guiding a team of sales professionals to outperform industry results while meeting or exceeding annual business plans consistently.
Key Responsibilities
Coach and Develop Talent
- Recruit, onboard, and develop the sales team, fostering a high-performance culture exhibiting a continuous improvement mindset
- Holds consistent one-on-one meetings with team members to evaluate performance, provide coaching, and address potential roadblocks.
- Identify gaps in skill sets and establish developmental plans to drive high performance
- Promotes ongoing training and professional development for the sales team to stay up-to-date with new trends, tools, and techniques in sales.
- Establish Smart Goals and conduct regular performance evaluations, providing constructive feedback and support to ensure continuous professional growth.
- Identify team members for future leadership and develop plans to prepare them for advancement in the company
- Support the SLII process
Build Trusting Relationships
- Establish and nurture strong, collaborative relationships with key internal departments including design, order fulfillment, project management and field operations
- Cultivate and maintain strong relationships with key decision-makers and influencers in the market with an emphasis on commercial real estate, A&D firms, top 25 clients and identified strategic growth clients
- Drive customer satisfaction by understanding client needs, offering tailored solutions, and ensuring the delivery of exceptional service.
- Participate in external business development activities such as networking events, sales calls on target accounts and influencers and relationship building with clients and vendors
- Be a role model for the company culture; provide leadership and coordination of company marketing and sales function
Establish and Execute Strategic Direction
- Create and execute sales strategies and marketing initiatives that are focused on solving customer problems through a consultative approach while demonstrating the value of the furniture solutions, applications and services
- Understands competitor offerings, pricing strategies, and market positioning, and uses this information to differentiate the company’s offerings.
- Negotiate contracts where applicable and close high-value deals, ensuring long-term partnerships with clients.
- Seeks innovative ways to differentiate the company’s products and services from competitors, whether through new product offerings, improved customer service, or technological advancements
- Lead corporate objective Growth team outlining strategies and markets to drive profitable long term growth
Deliver Effective Communication
- Provides written feedback following meetings and client interactions outlining a summary of key topics discussed, assignment of action item owners and due dates
- Clearly articulates goals, desired performance and sales behaviors
- An active listener clarifying understanding and alignment on direction and initiatives
- Seeks input from others and values diverse perspectives
- Offers praise for accomplishments and gives constructive suggestions for improvement.
- Receives feedback positively and uses it for self-improvement.
Drive Results
- Develop and nurture a winning mindset of meeting or exceeding bookings goal on a quarterly and annual basis.
- Drive a consistent sales process within the sales organization to maximize individual, vertical and overall business results
- Implement and execute an effective lead generation program through the CRM and provide monthly reporting measuring success of marketing campaigns, lead sources and establish best practices with sales team leaders and account managers
- Meet or exceed targets in new opportunity creation and sales funnel GP dollars
- Achieve annual cross selling targets
- Establish/evaluate compensation and sales incentive programs
- Consistently achieve performance and financial targets of the annual business plan including bookings goal, top line revenue, GP%, GP dollars, selling expense and Net Income
- Drive outbound client surveys striving for 30% or greater return rates and NPS scores at 72 or higher
Qualifications:
- Education & Experience:
- Bachelor's degree in Business, Marketing, or a related field from an accredited university is required
- 10 years progressive work and or management leadership experience at an office furniture dealership preferred, however, other commercial interiors, manufacturing, or distribution industries a plus.
- Proven sales and target marketing skills…
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