Regional Manager

The Regional Manager is the senior field leader responsible for the overall performance, growth, profitability, operational excellence, and leadership effectiveness of an assigned portfolio of studios. The Regional Manager leads and develops General Managers, establishes clear performance expectations, monitors business results, and ensures consistent execution of company standards and initiatives across the region.

This role is accountable for regional revenue growth, membership growth, retention, sales conversion, profitability, staffing effectiveness, member experience, and operational compliance. The Regional Manager uses a consistent operating cadence—including weekly performance reviews, General Manager coaching, studio visits, regional reporting, and action tracking—to identify risks, strengthen execution, and improve results.

The Regional Manager maintains a regular in-studio presence but leads primarily through General Managers. During leadership vacancies, acquisitions, transitions, or other business-critical circumstances, the Regional Manager may provide temporary hands-on operational coverage to maintain business continuity.

Success requires strong business acumen, disciplined performance management, effective leadership development, operational expertise, and the ability to build accountable, high-performing teams across multiple locations.

Own regional performance against established net revenue, profitability, same-store sales, membership, conversion, retention, retail, private training, and other business goals.

Translate company objectives into studio-specific monthly and quarterly performance expectations.

Review results against budget, forecast, prior year, and company targets; identify trends, opportunities, and risks affecting regional performance.

Ensure every underperforming studio has a documented action plan with a responsible owner, completion date, expected result, and follow-up process.

Partner with studio leaders to develop and execute business plans that support sustainable growth and profitability.

Support acquisitions, integrations, presales, new studio openings, and studio transitions as assigned.

Establish consistent sales-management practices across the region and hold General Managers accountable for execution.

Monitor lead activity, introductory sessions, conversion, new memberships, referrals, drafts, cancellations, and other sales-performance indicators.

Coach General Managers on leading sales teams, diagnosing performance gaps, and implementing corrective action.

Ensure studios consistently execute company sales processes, lead follow-up expectations, community outreach, and approved promotional strategies.

Identify opportunities to grow ancillary revenue, including retail, private training, teacher training, and other approved offerings.

Champion a consistent, welcoming, and service-oriented member experience across all assigned studios.

Monitor attrition, cancellations, freezes, refunds, credits, member feedback, and at-risk-member activity.

Coach General Managers on resolving escalated member concerns promptly, professionally, and consistently.

Ensure studios execute member-retention, referral, event, workshop, and community-building activities.

Identify recurring member-experience concerns and ensure appropriate corrective action is implemented.

Recruit, select, onboard, coach, develop, evaluate, and retain effective General Managers and other designated studio leaders.

Set clear expectations and hold General Managers accountable for studio performance, team leadership, sales execution, member experience, and operating standards.

Conduct structured weekly one-on-one meetings with each General Manager, including regular in-person meetings at studio locations.

Ensure General Managers effectively coach, manage, schedule, and develop their studio employees.

Identify leadership-pipeline needs, maintain succession plans, and create development opportunities for high-potential employees.

Partner with Human Resources on employee relations, performance management, disciplinary action, succession planning, and termination decisions.

Lead the established regional operating cadence, including General Manager one-on-ones, regional General Manager meetings, monthly regional reviews, and quarterly field-management…