Senior Field Marketing Manager - 3rd Party Events & Programs North America

We're Celonis, the global leader in Process Intelligence technology and one of the world's fastest-growing SaaS firms. We believe there is a massive opportunity to unlock productivity by placing AI, data and intelligence at the core of business processes - and for that, we need your help. Care to join us?

The North America marketing team fuels customer success and market growth by building and increasing brand awareness, accelerating pipeline – both independently and with our partners – and cultivating a customer community of change makers. We amplify success stories through targeted campaigns and customer advocacy and drive engagement across industries, personas, and the entire customer journey, from prospecting to renewals.

This dynamic team, led by the VP of North America Marketing, includes Field Marketing, Partner Marketing, Customer Advocacy, and our Executive Briefing Center. As part of the GTM marketing organization, we thrive on cross‑functional collaboration - working as one team, solving complex challenges, bringing innovative ideas to life, and creating customer value. This role reports directly to the Director of North America Industry Field Marketing.

At Celonis, we empower our people to do their best work, embrace a growth mindset, and build meaningful careers in a fast‑paced, transformative environment.

As a Senior Field Marketing Manager, you are a strategic marketer who will lead the planning and execution of key cross‑industry third‑party trade shows and Celonis‑led events, which play a critical part in generating and accelerating demand across North America. You’ll work closely with GTM leaders and global marketing teams to drive pipeline and contribute to revenue goals.

• Design and execute strategic cross‑industry marketing campaigns that include key third‑party trade shows, webinars, and in‑person events, leveraging a broad mix of tactics to reach prospects, engage customers, and drive pipeline goals.
• Work with corporate marketing and go‑to‑market teams to plan and host our flagship Process Intelligence event series to accelerate existing opportunities, generate new pipeline, and deepen our existing customer relationships.
• Evaluate and select key cross‑industry third‑party events and round tables for participation; owning the event strategy from creation to execution.
• Collaborate with the global digital marketing team to execute campaigns via digital channels (email, Linked In, etc.).
• Enable the NAM sales, BDR and partner teams on campaigns, key messages, and marketing programs.
• Lead demand generation reporting using marketing analytics to drive corrective action if needed to achieve demand generation targets of the territory or market and establish a regular reporting cadence with marketing and sales counterparts.
• Effectively spend marketing budget to drive new pipeline creation and accelerate pipeline and assess on an ongoing basis campaign effectiveness and ROI.

• 7+ years experience in B2B Demand Generation or Field Marketing positions.
• Degree in marketing, communications, business, or related field.
• Proven track record of working with sales, partner teams, and customer success teams to create and execute campaigns that drive pipeline.
• Knowledge of best practices in modern marketing: persona‑centric demand generation, marketing automation, pipeline acceleration, demand generation funnel, etc.
• Proven track record of using a wide variety of tactics like influencer networks, industry association partnership, account‑based marketing, events, digital, email and partner marketing to drive demand.
• Ability to think strategically, prioritize tasks, execute with attention to detail, and consistently meet deadlines.
• Experience in Marketing Automation,
• Energetic, high performer with a willingness to take initiative and be resourceful.
• Creative thinker who is adept at working on multiple projects simultaneously in a fast‑paced environment, and comfortable adding new ideas.
• Excellent presentation skills and confidence in communicating with senior‑level sales VPs.
• Note:
  
  Travel will be required, approx 30% of the time.

Visa sponsorship is not…