Sr. Analyst - Marketing Analytics

Work Location(s)601 S. Tryon Street, NC

Work Schedule:

Ally designates roles as (1) fully on-site, (2) hybrid, or (3) fully remote. Hybrid roles are generally expected to be in the office a certain number of days per week as indicated by your manager. Your hiring manager will discuss this role's specific work requirements with you during the hiring process. All work requirements are subject to change at any time based on leader discretion and/or business need.

Ally is seeking a Senior Analyst, Advanced Analytics to join our Marketing Data, Measurement, and Analytics team. This role is ideal for a curious, detail-oriented analyst who turns complex marketing data into clear insight on what’s working, what isn’t, and what to do next.

The right candidate is a strong communicator who can dig into the details, connecting the dots, and highlight what matters most for better decisions and performance. Reporting to the Marketing Analytics Director, this role will focus on quantifying the full impact of Ally's marketing efforts. This position involves understanding the complete path to conversion, identifying appropriate measurement of each stage, building a comprehensive KPI framework, and advancing attribution analysis to influence strategic marketing decisions across all business lines.

At this time, Ally will not sponsor a new applicant for employment authorization for this position.
* Develop subject matter expertise in all sources of marketing measurement data: digital channels, organic social trends, awareness trends, site activity, etc.
* Collaborate closely with channel leads and campaign owners to understand objectives and measurement plans
* Leverage data science techniques and advanced quantitative methods (statistical modeling, machine learning, etc.) to generate actionable insights
* Contribute to the development of KPIs to increase the effectiveness and efficiency of Ally marketing spend across all channels
* Work closely with various data owners across business lines to create a fluid ecosystem of business and marketing metrics
* Develop measurement approaches for online and offline channels, seeking appropriate sources and linkages
* Prepare and present reports showing marketing performance and trends over time, across all channels to a range of audiences
* Use advanced coding to create predictive statistical and analytical models from the ground up### The Skills You Bring

Minimum Qualifications
* 3+ years of relevant experience
* Bachelor's degree in relevant field of study or equivalent Preferred
* Proficiency in SQL
* Proficiency in reporting & BI (Power BI, Tableau, Sigma), statistics, quantitative analysis
* Proficiency in advanced programming languages such as Python, R, SAS
* Experience communicating performance and take aways to marketing teams while explaining what is driving results
* Experience with marketing metrics or measurements
* Clear understanding of conversion funnel metrics, analytics and levers for marketing success
* Experience in marketing analytics at a marketing agency or client-side marketing team preferred
* Strong analytical ability
* Proven ability to solve problems with data and improve business outcome
* Comfortable managing through ambiguity
* Excellent verbal and written communications skills
* Ability to work collaboratively with all levels of an organization
* Project and team management
* Self-starter with inquisitive nature
* Creative problem solver

Incentive Compensation:
This position is eligible to participate in our annual incentive plan.

Ally's compensation program offers market-competitive base pay and pay-for-performance incentives (bonuses) based on achieving personal and company goals. Our Total Rewards program includes industry-leading compensation and benefits plus additional incentives that are designed to meet your needs and those of your family so you can get the most out of your career and your life, including:
* ** Time Away:
** Program starts at 20 paid time off days in addition to 11 paid holidays and 8 hours of volunteer time off yearly (time off days are prorated based on start date and program varies based on full or part-time status and management level).
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