Global Content Manager

Overview

INTRODUCTION And WHAT YOU WILL DO (Job Responsibilities)

This role is hybrid to Raleigh, NC (27607).

The Global Content Manager will be responsible for developing and executing a comprehensive content strategy that aligns with our business goals in the mobility, technology, and infrastructure space. This role requires a deep understanding of industry trends, audience needs, and effective storytelling to create engaging and informative content that drives brand awareness, customer engagement, and thought leadership.

• Content Strategy Development:
  Develop and implement a robust content strategy focusing our strategic narrative to help Vontier ‘own’ a position within the mobility sector.
• Audience Insights:
  Conduct thorough research to understand target audience segments and their content preferences to tailor messaging effectively.
• Content Creation and Management:
  Own the creation of high-quality content across various formats, including articles, whitepapers, case studies, videos, and social media posts, ensuring alignment with brand tone of voice and guidelines.
• Editorial Calendar:
  Maintain and manage an editorial calendar that schedules content production and publication to ensure timely delivery and relevance.
• Team Leadership:
  Work with the Senior Director – Global Brand Marketing to build a skilled team of internal content creators and freelancer copywriters to support the Vontier Lines of Business to deliver first class thought leadership.
• Cross-Functional Collaboration:
  
  Work closely with marketing, product, and sales teams within the Vontier Lines of Business to align content initiatives, brand campaigns, and customer engagement strategies.
• Analytics and Reporting:
  Establish key performance indicators (KPIs) to measure content effectiveness and engagement, using analytics tools to track performance and make data-driven decisions.
• Continuous Improvement:
  Regularly review and optimize content based on performance metrics and audience feedback to enhance reach and impact.
• Thought Leadership:
  Position Vontier and our Lines of Business as thought leaders in the mobility, technology, and infrastructure space by producing insightful content that addresses industry challenges and innovations.
• Networking:
  Engage with industry influencers, participate in relevant events, and collaborate on content that elevates brand visibility and credibility.
• Compliance and Best Practices:
  Ensure all content adheres to legal, regulatory, and ethical standards relevant to the mobility, technology, or infrastructure sectors.
• Best Practices:
  Stay updated on industry best practices and emerging trends in content marketing and digital engagement to continuously enhance the content strategy.

• Bachelor’s degree in Marketing, Communications, Journalism, or a related field.
• 5+ years of experience in content management, preferably within the mobility, technology, or infrastructure sectors.
• Strong understanding of SEO, content marketing principles, and analytics tools.
• Excellent writing, editing, and storytelling skills with a keen eye for detail.
• Proven leadership abilities and experience managing a creative team.

• Exceptional communication and interpersonal skills.
• Strategic thinking and the ability to adapt to changing industry landscapes.
• Proficiency in content management systems (CMS) and social media platforms.
• Strong analytical skills with experience in data-driven content optimization.

Vontier partners with you and your family on your health and wellness journey. Visit  to view our benefits. We offer a premium suite of health and wellness programs for you and your family, including medical, dental, vision, disability and life insurance. With programs for family planning from Maven Clinic to managing diabetes like Livongo, coverage for women’s health, support for adult and elder care, paid parental leave, a generous 401(k) plan with matching company contributions, and more.

Vontier is here for all stages of life. We also offer paid time off up to 15 days, 13 paid holidays (including 3 floating holidays) per year and paid sick leave.

Disclaimer: The salary, other compensation, and benefits…