Paid Search Specialist

The Paid Search Specialist role at Sokal requires someone analytical and adaptable with a desire to solve problems and improve products. Our team manages the implementation and optimization of paid search advertising. We love spreadsheets, new ideas, and making things better than we found them. Paid Search Specialists must be flexible, efficient, clear communicators, have good time management skills, and operate well in a team setting.

The primary function of this position is to ensure the maximum campaign optimization of all paid search advertisements. This includes managing, monitoring, and troubleshooting the setup and execution of all client campaigns, properly distributing the budgeted funds for the pay-per-click advertisements, and optimizing campaigns towards client-specific goals. The Specialist will be involved in daily monitoring of campaign performance, and demonstrate the ability to execute and monitor campaigns in both Google and Microsoft Ads engines.

The Specialist will communicate regularly with the Account team on account health and recommendations.

• Establish and utilize Key Performance Indicators to bring the best quality traffic to the client’s website
• Monitor new and existing accounts for lead generation performance, troubleshooting accounts to ensure lead generation optimization
• Assess and adjust campaign components as necessary to maximize website conversions
• Pursue knowledge about latest features and trends in optimization
• Stay aware of campaign budget pacing throughout the month

• Build or modify campaigns for customers based on desired goals and instructions via Chassis platform
• Process orders through Chassis, evaluating the budget distribution along with the consistent daily spending patterns
• Ensure that all campaigns are pacing appropriately and report potential underspends to Account Manager
• Check budgets and orders for updates/changes and make sure changes have been applied across all systems
• Monitor queues and execute on workload in a timely manner.
• Become familiar with templates, mico-moment, and any other agency specific campaign tactics.

• Report to manager and/or Account Managers any errors or ideas of how to get better campaign performance
• Respond to internal emails, and / or any other forms of communication, in a timely fashion, ensuring that the issues are resolved
• Communicate effectively with other departments within Sokal
• Actively assist in resolving issues that may not be assigned to any specific digital team
• Participate in team projects and work in a positive manner with other members of the team

• You are goal-oriented. You know exactly what you want and set specific, measurable, attainable, and relevant goals. You hold yourself accountable on the defined timetable.
• You are curious and have a thirst for knowledge. You want to know why things are the way they are and regularly ask, “what if?”
• You enjoy change. You thrive in the ever-evolving digital landscape.
• You are detail-oriented. You proofread your work several times over to ensure that it is error-free.
• You are an optimizer. You love to ask “How could I get this to the next level?” You work hard to leave everything better than it was.

• Bachelor’s degree in a related field or equal years of experience to demonstrate the necessary competencies required for the position
• Strong analytical skills with extreme attention to detail
• Excellent written and verbal skills with a keen ability to effectively and professionally communicate ideas to coworkers and other departments
• Proficient in MS Suite, including Excel and Word
• Proficient in G Suite, including Google Drive
• Paid digital advertising experience preferred
• Ability to learn and effectively utilize advertising platforms
• Ability to multitask and manage multiple assignments and priorities efficiently and without error
• Must be a team player in all avenues
• Excellent time and task management skills
• Flexibility to perform in a fluid environment with day‑to‑day or even hourly changes in priorities
• Strong desire to learn along with an…