Content and Digital Engagement Strategist

Job Title

Content and Digital Engagement Strategist – Inside Higher Ed

Raleigh, North Carolina

Full Time Equivalent: 1.00 (40 hours/week)

Appointment: 12 Month Recurring

Position Type: EPS/SAAO

This is an internal only posting for current permanent or temporary NC State University employees.

• Strategy and Governance (45%)
  • Strategic Planning:
    Monitor, refine and support strategic marketing and operational communications priorities to accommodate evolving institutional needs and changing market conditions.
  • Communications and Marketing:
    Ensure a holistic strategy across all channels that aligns with engagement and communication goals.
  • Goal Setting:
    Help establish annual goals and metrics, utilize dashboards and reports to monitor progress, and share ongoing results.
  • Strategic Integration:
    Contribute as part of a team to develop and plan comprehensive and integrated communication, marketing and promotion strategies for programs, events and strategic initiatives.
  • User Experience Advocacy:
    Champion the user experience on every platform.
  • Giving & Engagement Strategy:
    Identify and create opportunities to inspire and drive engagement and giving from the Wolfpack community.
  • Brand Management:
    Ensure brand and messaging consistency across all platforms and enhance the school’s reputation and identity.
• Operations and Infrastructure (35%)
  • Digital Engagement Lead:
    Lead the team’s digital marketing initiatives, including the website, app, text messages, event creation platform and email communications.
  • Systems Support:
    Support the infrastructure that powers our work from creating event registration pages and managing email communications, to building campaign elements in our CRM that track how constituents interact with our communications.
  • Data Analysis:
    Analyze campaigns to understand the most effective approach and recommend strategies to improve future performance.
  • Metrics Monitoring:
    Monitor AEAG audience engagement via open, click, unsubscribe rates, audience journeys and interest-based marketing outcomes.
  • Performance Reporting:
    Contribute to marketing reports by determining return on investment for email and text campaigns.
  • Project Coordination:
    Ensure deadlines are established and met, with strong attention to detail; be able to multitask, balance competing priorities and resolve issues under pressure and time constraints; be a collaborative team player.
  • Industry Knowledge:
    Be aware of and conversant with best practices in digital marketing.
• Creative & Content (20%)
  • Content Development and Storytelling:
    Promote alumni events by writing content for event emails and driving and supporting the creation and publication of compelling content to further institutional goals and priorities.
  • Editorial Leadership:
    Provide editorial direction and storytelling to support and align with AEAG messaging priorities. Proficient knowledge of AP style is a must.
  • Event Promotion:
    Support Alumni Engagement which oversees more than 200 events each year through compelling content.

• Post-baccalaureate credentials or Bachelor’s degree from an accredited college or university, plus at least three years of experience in digital strategy/communications and marketing/writing and content development or relevant work experience.

• Experience working with digital, email and web platforms (Word Press preferred), marketing automation and analytics software such as Google Analytics.
• Strong technical skills, broad-based digital fluency and the ability to learn and implement technology quickly and independently.
• Previous experience with proofreading, editing and writing for publications and news releases; must be proficient in AP Style.
• Demonstrated project management and strategic planning skills; ability to implement a defined campaign strategy.
• Strong analytical skills to make data-driven decisions.
• Ability to work independently and exercise initiative.
• Demonstrated ability to meet deadlines with strong attention to detail.
• Collaborative team player, self-starter, highly organized.
• Ability to multitask, balance competing priorities and resolve issues under pressure and…