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Social Media Specialist
Job in
Raleigh, Wake County, North Carolina, 27601, USA
Listed on 2026-03-02
Listing for:
Triangle ABA
Part Time
position Listed on 2026-03-02
Job specializations:
-
Marketing / Advertising / PR
Social Media Marketing, Digital Marketing
Job Description & How to Apply Below
Social Media Specialist (Part-Time, Hourly)
Employment Type:
Part-Time, Non-Exempt (Hourly) Expected
Hours:
15–25 hours per week (flexible scheduling with required weekly posting cadence)
Reports To:
Director of Marketing
Location:
Remote
Position Summary:
The Social Media Specialist is a part‑time, hourly role accountable for developing and executing a data-driven social media strategy that increases qualified patient inquiries, strengthens employer brand awareness, and enhances community engagement. Although part‑time, this role carries full ownership of outcomes (not just activity). Success is measured by clearly defined KPIs aligned with company growth goals and Scaling Up execution rhythms.
Performance Indicators (SMART KPIs)
- Publish a minimum of 3 high‑quality posts per week on each active platform (e.g., Facebook, Instagram, Linked In). Maintain 95% on‑time posting compliance monthly.
- Achieve 100% adherence to company branding standards, verified through monthly brand audits by Marketing Leadership.
- Achieve a 25% increase in total followers and maintain a minimum 5% engagement rate per post across primary platforms within 9 months, measured via platform analytics dashboards.
- Increase qualified family inquiries from social media channels by 30% within 12 months, measured monthly via CRM tracking and conversion attribution.
- Generate at least 15% of monthly clinician job applicants from social media channels within 6 months, tracked via applicant source reporting.
- Develop and execute a focused 6–12 month social media roadmap aligned with growth, intake, and hiring targets.
- Create and manage a structured content calendar ensuring at least three posts per week per platform, including educational ABA content, parent resources, clinician spotlights, testimonials (HIPAA‑compliant), culture and recruitment highlights.
- Ensure all posts reflect accurate company branding, including logo usage, approved color palette, typography, messaging tone, and clinical integrity standards.
- Design campaigns that drive traffic to intake forms and career portals; collaborate with intake and HR teams to improve conversion rates.
- Deliver monthly performance dashboards including engagement, lead generation, posting cadence metrics, recruitment impact, and ROI insights.
- Manage paid social budgets efficiently within approved spend parameters.
- Ensure all content adheres to HIPAA, ethical healthcare marketing standards, and patient confidentiality guidelines.
- Drives revenue growth through measurable patient inquiries.
- Supports clinician recruitment in a competitive labor market.
- Strengthens brand consistency across locations.
- Enhances community trust and authority.
- Supports scalable expansion without adding full‑time overhead.
Under Scaling Up principles, this role maintains a clear scorecard, participates in weekly check‑ins, and focuses on high‑leverage activities that drive measurable results within limited hours.
Educational Qualifications- Bachelor’s degree in Marketing, Communications, Digital Media, or related field (referred).
- Digital Marketing or Social Media certification preferred (Google Analytics, Meta Blueprint, etc.).
- Healthcare marketing experience strongly preferred.
- Social media platform management (Meta, Instagram, Linked In, Tik Tok).
- Paid advertising campaign management.
- Data analysis and reporting.
- Copywriting and basic graphic/video editing.
- Brand standards implementation.
- HIPAA‑compliant communication practices.
- High accountability and self‑management (critical for part‑time success).
- Strong time management and prioritization.
- Results orientation.
- Detail orientation (brand accuracy and compliance).
- Strategic thinking.
- Emotional intelligence and empathy.
- Social media experience within healthcare, behavioral health, or pediatric services.
- Experience in multi‑location clinic environments.
- Familiarity with autism services or developmental therapy industries.
- Own It:
Full accountability for outcomes. - Lions, Not Lambs:
Thrive in a dynamic environment. - Rooted in Connection:
Build trust with stakeholders. - Build Leaders:
Empower others through training. - Team First:
Collaborate for clinic success.
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