PR​/Marketing Manager

At Exec Brand Authority (EBA), powered through Walk West, we help ambitious leaders transform their personal brands into platforms of influence. In today’s trust-driven economy, reputation is not a side asset—it is the business.

We are the brand architects for executives who want to lead their industries through visibility, credibility, and powerful thought leadership. Our team of award-winning business leaders, public relations experts, strategists, and best-selling authors builds campaigns and content that position clients for greater influence, speaking opportunities, and market demand.

EBA is a growing, entrepreneurial line of business within Walk West—defining a new category in executive branding and authority development. This role offers the opportunity to help execute marketing programs at a pivotal stage of growth while shaping how EBA and its clients show up in the market.

The PR/Marketing Manager supports the execution of EBA’s marketing programs across corporate brand and client visibility initiatives. This role focuses on campaign coordination, asset production, and marketing operations across social media, PR, digital, and thought-leadership marketing, including management of Donald Thompson’s digital presence and assets. This is a hands‑on role for an organized marketer with strong design sensibility and execution discipline.

You will help translate strategy into visible market presence by producing high‑quality assets, coordinating contributors, and maintaining consistent marketing execution across channels. You will collaborate across EBA’s delivery ecosystem—including strategy, content and programming, and client success—to ensure marketing initiatives are executed efficiently and at a premium standard.

• Create and oversee marketing and brand assets including presentations, social graphics, reports, and digital collateral (strong design capability required)
• Lead integrated marketing campaigns across Linked In, email, PR, web, and paid channels with clear performance goals
• Develop and execute demand‑generation programs targeting both organizations and individual executives (webinars, whitepapers, podcasts, events, education‑based funnels) that lead to qualified pipeline growth
• Support client marketing programs including brand audits, content assets, visibility deliverables, and campaign coordination
• Oversee EBA digital presence including website, microsites, and content platforms
• Manage and maintain Donald Thompson’s digital assets and presence including website, profiles, content library, and related platforms
• Manage and execute email marketing programs for both EBA and Donald Thompson, including newsletters, campaigns, and audience segmentation
• Collaborate with strategy, content/programming, and client success teams to align corporate marketing and client visibility initiatives
• Manage and direct freelance and contract contributors across content, design, PR, and digital
• Apply AI tools to accelerate marketing efficiency, content development, research, and workflow optimization

• 5+ years of experience in professional services, agency, or expertise‑based marketing and PR environments
• Strong project management and organizational skills across multiple campaigns and stakeholders
• Experience supporting both corporate marketing and client‑facing marketing initiatives
• Strong graphic design sensibility with ability to create polished marketing assets (presentations, social, reports, digital)
• Expertise in Linked In, social media, PR‑driven, and content‑led marketing for professional audiences
• Strong writing, editing, and storytelling skills; able to translate thought leadership into marketing content
• Experience using analytics, dashboards, AI tools, and familiarity with AEO/GEO to improve marketing performance and visibility
• Comfort working with senior executives and cross‑functional teams in fast‑moving, evolving environments

• Marketing campaigns and assets are delivered on time with consistent quality
• Social media and thought‑leadership marketing drive engagement and visibility
• Client marketing…