Director of Campaign Marketing

** Job Family:
** Brightly Software

** Req :
** 490843

** Who we are*
* Build a
brighter future while learning and growing with a Siemens company at the
intersection of technology, community and sustainability. Our global team of
innovators is always looking to create meaningful solutions to some of the
toughest challenges facing our world. Find out how far your passion can take
you.

** About theJob*
* As the
Director, Campaign Marketing, reporting to the Vice President of Growth
Marketing, you will be responsible for leading, mentoring, and developing a
team of omnichannel Campaign Marketing Managers, each focused on a specific
market segment. Additionally, you will oversee an Events Manager, ensuring our
tradeshow strategy and execution align with overall campaign objectives.

You will
provide strategic oversight, ensure alignment of vertical marketing initiatives
with overall business objectives, and drive collective revenue impact across
these critical segments. This role requires a seasoned marketing professional
with a strong track record of leadership, strategic planning, and a deep
understanding of how to translate market insights into measurable business
growth. You will be a key contributor to our marketing leadership team, shaping
our approach to market engagement and customer acquisition.

** What youwill do*
* ** Team Leadership & Development:*
* + Manage, coach, and mentor a team of marketing and event managers fostering a high-performance, collaborative,and innovative team culture.

+ Set clear performance objectives,conduct regular one-on-one meetings, provide constructive feedback, and support individual career development paths.

+ Facilitate knowledge sharing, best practices, and cross‑vertical learning among team members, includingeffective strategies for integrating event marketing into broadercampaigns

+ Act as an escalation point forchallenges and provide guidance on complex marketing strategies and execution, including tradeshow strategy and logistics.

** Strategic Leadership:*
* + Develop and own the comprehensivecampaign marketing strategy, to ensure alignment with global corporate objectives, market trends, and competitive landscape.

+ Provide strategic oversight for thetradeshow and event marketing strategy, ensuring events are effectivelyintegrated into campaign plans and deliver strong return on investment(ROI).

+ Review and approve individualvertical marketing plans, ensuring they are data-driven, customer-centric,and poised to deliver significant ROI.

+ Identify synergies and opportunities for collaboration across different vertical segments to maximize efficiency and impact, including leveraging events to support multiple segments.

+ Contribute to the broader marketingleadership team, shaping overall marketing strategy and priorities.

** Performance Management & Reporting:*
* + Accountable for the overall performance and ROI of all campaign marketing initiatives, includingtradeshows and event marketing.

+ Establish executive-level KPIs,comprehensive forecasting, and robust reporting frameworks. Establish and monitor key performance indicators (KPIs) for the entire verticalmarketing team, focusing on lead generation, MQL-to-SQL conversion,pipeline contribution, and revenue attribution.

+ Aggregate and analyze performance data across all vertical campaigns, identifying trends, insights, andareas for optimization.

+ Prepare and present regular performance reports and strategic recommendations to the head of marketing, sales leadership, and other senior team members.

+ Ensure the team consistently meetsor exceeds targets for lead generation, opportunity creation, and revenuecontribution.

** Cross-Functional Collaboration & Stakeholder Management:*
* + Serve as a key member of the marketing leadership team and collaborate directly with senior executives(e.g., Head of Marketing, Head of Sales North America, Business Unit Leads) to influence overall business strategy, resource allocation, andmarket direction.

+ Act as a primary liaison between the vertical marketing team and key internal collaborators, including

Sales Leadership, Product Marketing, Global Marketing, and Marketing Operations.

+ Ensure seamless integration ofvertical marketing efforts with broader marketing campaigns and salesenablement initiatives.

+ Represent the vertical marketing team in strategic planning meetings and cross-departmental projects.

Build strong
relationships with sales leaders to ensure marketing efforts directly support
their revenue objectives and provide essential sales enablement.

+ Bachelor's degree in Marketing,Business, or a related field.

+ 8+ years progressive leadership experience in B2B marketing

+ Demonstrated success in developing,executing, and optimizing integrated marketing campaigns that drive measurable leads, opportunities, and revenue.

+ Proven ability to lead, mentor, and motivate a team to achieve ambitious goals.

+ Strong strategic planning,analytical, and problem-solving skills, with the ability to translate complex data into actionable insights.

+…