Marketing Director

Job Description

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Marketing Director

Location: Raleigh, NC
Schedule: Full-Time (37.5 hours/week) | Hybrid (minimum 2 days/week in office)

We are seeking a Marketing Director to join our growing firm in either our Winston-Salem or Raleigh office. This role is ideal for a proactive, detail-oriented marketing professional who thrives in a professional services environment and enjoys working closely with leadership to drive visibility, growth, and brand strategy.

The Market Director will play a key role in shaping and executing firm-wide marketing and business development initiatives while partnering directly with attorneys and firm leadership.

Qualifications

• Minimum 3 years of experience in a similar marketing role
• Prior experience in a professional services environment strongly preferred
• Self-motivated, resourceful, organized, and deadline-driven
• Ability to work both independently and collaboratively
• Strong written communication, project management, and strategic planning skills

Key Responsibilities

• Create and post firm news, events, and announcements on Linked In (10-15 posts/month)
• Manage firm news and updates on the Firm website
• Coordinate media placements for major announcements (Triad Business Journal, Triangle Business Journal)
• Assist with marketing strategy for potential clients and referral sources (including CPA firms)
• Lead and facilitate monthly Marketing Committee meetings
• Meet regularly with attorneys to develop and support individual marketing and business development plans
• Facilitate preparation and oversight of the annual Marketing Budget
• Manage website edits, updates, SEO initiatives, and Google Business Listings
• Create pitch materials for prospective clients
• Design visual exhibits as needed for trials
• Coordinate firm holiday cards, client gifts, and branded communications
• Manage submissions to attorney rating agencies (Chambers, Best Lawyers, Super Lawyers, Legal Elite, etc.)
• Identify opportunities for attorneys to publish legal articles and coordinate placements
• Evaluate and coordinate sponsorship opportunities
• Create advertisements, signage, and media for sponsor ships, speaking engagements, and firm initiatives
• Coordinate production of branded materials and swag
• Support Managing Partners and the Marketing Committee with related projects as needed

Compensation & Benefits

• Salary commensurate with experience
• Generous benefits package
• Hybrid work flexibility

All qualified applicants will receive consideration without regard to race, age, color, sex (including pregnancy), religion, national origin, disability, sexual orientation, gender identity, marital status, military status, genetic information, or any other status protected by applicable laws or regulations. GPAC (Growing People and Companies) is an award-winning search firm specializing in placing quality professionals within multiple industries across the United States since 1990.

We are extremely competitive, client-focused and realize that our value is in our ability to deliver the right solutions at the right time.