Senior Manager, Partnership Marketing

About Us

The North Carolina Courage
, a member of the National Women’s Soccer League (NWSL), is seeking a Senior Manager, Partnership Marketing to join our team. We hire people who help us work smarter, sharper, and more Courageous. This position plays a crucial part in enhancing the club’s revenue platforms while optimizing fan engagement experiences during game-day events and holistic partnership integration all year round. As a member of our Club, you will contribute to an environment grounded in our Operational Standards: Set the Standard.

Own the Results. Lead the Club. We are looking for individuals who embody Integrity, Community, Accountability, Respect, and Excellence in everything they do and who are motivated to elevate Courage through their work, attitude, and professionalism. This role reports to the VP, Partnership Marketing.

• Collaborating with the sales, external and leadership teams to ensure seamless execution of all partnership activation assets including, but not limited to, on-site activations, in-game promotions, match day signage, linear TV broadcast inventory, digital content, social media campaigns, retail promotions, e-commerce, experiential marketing, community events and corporate hospitality management.
• Responsible for managing key accounts, building trust and strong relationships with business owners and C-level stakeholders from all levels of partnership with the goal of providing first-class experiences, listening and being solutions oriented to help both the partners and club create and grow sustainable revenue streams for the long term.
• Organizing and maintaining assets and materials required for corporate partners’ promotions and recaps.
• Tracking inventory, ensuring accurate stock levels, and facilitating logistics for marketing and sponsorship-related items clearing the way for new business development.
• Actively taking the lead in the renewal of partnership accounts by proactively managing relationships, understanding shifts in partner strategies, designing proposals based on need/performance, and taking proposals and contracts out early in the planning cycle.
• Assisting the department at all NC Courage home games through general set‑up responsibilities of sponsorship deliverables and fulfillment obligations.
• Supporting the department in day-to-day tasks and undertaking projects/activities as recommended by the Partnership Marketing team and Corporate Sales team.
• Capturing and organizing proof of performance throughout the year for various sponsor activations, retail promotions, or events.
• Tracking measurement and having an innate understanding of KPI’s related to the performance of a partner campaign with a focus on showing ROI for brand partners.
• Staying on top of market trends, community programs, and league-wide initiatives that can help better the visibility of the club and develop new ways to engage with fans.

• Bachelor’s or Master’s degree in Sports Management, Business Administration, Marketing or a related field from an accredited college or university.
• 5+ years of experience in sports or entertainment specializing in account management, marketing, promotions, sales, or related field, passion for soccer and women’s sports a plus.
• Strong communication, organizational skills, with a polished level of professionalism.
• High level of adaptability and integrity in all that you do.
• Positive, service-oriented attitude with superior attention to detail and customer service.
• Ability to work flexible hours including occasional nights and weekends, as needed.
• Proficiency with Microsoft Office (Outlook/Teams, Word/Excel/PowerPoint), CRM and inventory management systems (Salesforce, KORE, Sponsor CX), Ad tracking software (Blinkfire, Critical Mention), Creative software (Adobe, Canva) and Project Management tools (Asana) preferred.

• Relationship Building
• Activation Planning
• Sports/Entertainment Marketing Experience + Professional Presence

• Performance Measurement Operational Organization and Project Management

• Integrity – Transparent, trustworthy relationships with our fans…