E-Content Specialist

About the role

Indie Consulting is seeking a strategically minded, detail-oriented, and highly collaborative E-Content Specialist to lead eCommerce content operations for a beauty brand. In this role, you will serve as an embedded extension of the brand team, driving the full eContent lifecycle throughout the year including early-year strategy, asset mapping, and content supply chain planning through briefing, adaptation, syndication, and performance optimization.

This is not a purely executional role. You will help support brand storytelling, define e-content ambition, and activate an agile content supply chain that uses AI, UGC creators, and retailer-specific best practices. You will operate in lockstep with brand teams, Creatively Squared, Accenture, retail media partners, and cross-functional stakeholders to ensure high-quality, retailer-compliant content is delivered on time, in full (OTIF).

Founded in 2018, Indie Consulting is a fast-growing, strategy-led marketing consultancy that partners with some of the most exciting brands in CPG and beyond! We foster an empowering environment built on creativity and dedication, helping our clients tell their stories with clarity and impact. At Indie, we’ve created a collaborative culture where professional and personal growth is the norm. Our team leads with empathy, supports one another, and strives to deliver meaningful results that leave things better than we found them.

If you’re energized by smart strategy, great people, and real opportunities for growth, we’d love to meet you!

• Brand Ownership & Strategic Content Leadership
• Serve as the embedded content lead for your assigned brand, acting as the day-to-day point of contact
• Maintain deep expertise on the brand’s portfolio, innovation calendar, voice, and content strategy
• Partner with the brand team to define annual creative ambition and translate brand equity into retailer-ready execution
• Conduct regular competitive assessments and category best practice reviews to strengthen brand storytelling across PDPs and achieve best-in-class
• Maintain a robust tracker of all content needs, assets, timelines, and retailer requirements.
• Upstream Strategy & Yearly Planning (Q1–Q2 Focus)
• Create an Annual E-Content Playbook:
  Define the e-content plan for the year, including shot lists, asset lists, content requirements, retailer needs, and key storytelling goals for product launches
• Build asset maps for all innovations and transitions across the year
• Create the Content Supply Chain Plan, defining which assets require Super Shoot vs. AI/UGC/Agile partners
• Help define and align on annual content timelines with Brand, Supply Chain, Retail Media, and Accenture
• Participate in early-year brand workshops to establish content goals and ways of working.
• Project & Process Management
• Lead the end-to-end project management process across three core phases:
• Planning & Alignment (Jan–Mar)
• Optimization & Pre-Brief Readiness (Apr–Jun)
• 7OA Briefing & Execution (Jul–Dec)
• Manage all stakeholders (Brand, Accenture, Retail Media, Creative, Supply Chain) to keep timelines on track
• Ensure prerequisites (PIAs, KVs, MMLDs) are delivered 6 months before FDTC
• Maintain operational rigor around 7OA, Retail Media & Brand Store milestones, review cycles, and approval deadlines
• Troubleshoot bottlenecks and drive OTIF delivery
• Content Briefing & Content Excellence
• Lead the briefing process for all eContent briefs across 7OA, Retail Media, Brand Stores, Amazon A+ and enhanced content
• Translate campaign creative, asset maps, and best practices into clear, retailer-specific briefs
• Write all written content using Samantha AI and Kwery, ensuring Search Keyword List optimization
• Work closely with Accenture (content assembly & syndication), Pencil.ai (AI/static asset creation), Creatively Squared (UGC demos, before/after, usage)
• Consolidate feedback, manage revisions, and ensure final assets reflect brand standards, SEO, and retailer requirements
• Integrate performance insights and SKL updates into every brief.
• Syndication & Performance Tracking
• Manage content ingestion into KWERY/TAB with accuracy
• Oversee Accenture’s syndication…