Digital Media Specialist

At Catapult, we are supporting our member, the North Carolina Pork Council, in their search for a Digital Media Specialist. This is a full time role in Raleigh, NC with frequent day travel across North Carolina, plus occasional regional and national travel.

Do you enjoy bringing stories to life through words, visuals, and digital experiences? The NC Pork Council is looking for a collaborative and curious Digital Media Specialist to creatively connect people with North Carolina's pork industry. You'll contribute across social media, design, photography, video, websites, email, and analytics; balance creative projects with thoughtful planning; and build relationships with a supportive team and industry partners.

You don't need an agricultural background-just initiative, strong organizational skills, and enthusiasm for meaningful work and continued growth.

• Develop and implement social media strategies, including organic and paid digital campaigns
• Create unique and compelling written and visual content for Facebook, Instagram, Linked In, Tik Tok, You Tube, X, and emerging platforms
• Develop and manage a social media content calendar, monitor content performance across channels, and lead real-time engagement and community management with followers
• Help create a welcoming, responsive online community by answering routine questions in the NC Pork Council's voice and partnering with the appropriate team member when a comment, question, or emerging issue needs additional support
• Compile monthly social media performance reports, with insights and recommendations, for the NC Pork Council team and board
• Follow current and emerging social media trends, platform changes, and best practices to evolve social media strategies

• Create original, engaging stories that support the NC Pork Council's goals and key messages, working with teammates to confirm details, permissions, and approvals before content is published
• Tell stories through photography captured at events, on farms, and of the people behind North Carolina's pork industry
• Help bring stories to life by coordinating photo and video projects with contractors, participants, and locations-from creative briefs and shot lists through final review-while following applicable permissions, safety, accessibility, and brand guidelines
• Shoot and edit video content, ranging from vertical short-form video (Reels, Tik Tok, You Tube Shorts) and digital advertising to long-form videos that strengthen the pork industry's image
• Coordinate with staff to gather content ideas, stories, and timely updates that support ongoing audience engagement
• Lead design of digital assets, brand campaigns, infographics, motion graphics and other materials for use across various communications platforms
• Explore approved creative and AI-assisted tools to work efficiently and develop fresh, on-brand content, while using good judgment around accuracy, originality, privacy, licensing, and review

• Take the lead on keeping ncpork.org useful, engaging, and up to date by creating web content, blog posts, event pages, and campaign landing pages; applying SEO/GEO and accessibility best practices; collaborating with approved vendors on technical updates; and sharing monthly insights on website performance
• Support the team in planning, building, and reporting on email newsletters and campaigns using Constant Contact
• Plan and deliver digital campaigns that build excitement around events, initiatives, and membership, then use social, website, and email insights to learn what resonates and strengthen future outreach
• Lead the production of the quarterly NC Pork Report magazine in partnership with NC Pork's contracted PR specialist, including mapping out…