Senior Director of Advocacy and HCP Education

About Us

Founded in 1908, Merz is a successful, family-owned specialty healthcare company with a rich history. As a leading global aesthetics business, our award-winning portfolio of injectables, devices, and skincare products empowers healthcare professionals to enhance confidence through aesthetic medicine. Our purpose is to fuel confidence by helping people look better, feel better, and live better. We believe you do not have to choose between living life and making a living.

Live your best life with Merz Aesthetics.

The Senior Director of Advocacy and HCP Education is a senior commercial leader responsible for driving depth in existing markets and identifying opportunities for expansion, accelerating adoption, and creating category leadership across the Merz Aesthetics portfolio. This role leads the development and execution of integrated HCP education and advocacy strategies that fuel growth, unlock new demand, and deepen penetration across both established and emerging aesthetic segments.

With a strong focus on commercial impact, the Senior Director identifies and activates new market opportunities, expands reach into underpenetrated customer segments, and elevates brand visibility through high-impact education and advocacy. A core priority of the role is building and scaling a best-in-class Healthcare Provider (HCP) advocacy ecosystem-developing influential KOLs, amplifying their reach, and enabling them to serve as credible, global brand ambassadors across the aesthetics landscape.

Balancing near-term execution with long-term growth strategy, this leader accelerates market uptake while building a sustainable foundation for enduring brand and category leadership. The role requires strong cross-functional leadership, deep external engagement, and the ability to influence across a highly matrixed organization. Key responsibilities include owning the HCP education strategy, advancing the capabilities of emerging and established advocates, leading VIP engagement at congresses, and ensuring tight alignment between commercial priorities, brand strategy, and professional education execution.

The Senior Director works closely across Marketing, Communications, Loyalty, and Operations to fully integrate initiatives into the broader go-to-market strategy. In partnership with Medical Affairs and other key stakeholders, this role designs and delivers high-impact HCP education programs that drive preference, loyalty, and advocacy. A critical focus is identifying and cultivating next-generation US speakers and accelerating their growth within Merz Aesthetics' global advocacy platform.

The Senior Director will oversee a team of three Area level managers. They will be responsible for ensuring this team works effectively and strategically across the organization, as integrated partners with the field, headquarters, and customers. They will also ensure educational content and programs effectively reflect and reinforce the brand's messaging and that content is digitally optimized and aligned to digital customer experience strategies and brand priorities.

The ideal candidate must be a subject matter expert on Merz products and have the ability to collaborate across functions, ensuring advocacy and education efforts are impactful, innovative, and aligned with the company's vision.

• Advocacy Growth
  • Builds, maintains, and expands high-value relationships with key HCP advocates across the US and globally to drive brand preference, adoption, and influence.
  • Designs and scales high-impact educational and advocacy programs that elevate HCP expertise, accelerate market uptake, and reinforce Merz Aesthetics' leadership across priority categories.
  • Integrates and accelerates digital first mindset, ensuring accessible and high impact non-personal educational and promotional content aligned to customer experience strategy.
  • Owns performance tracking and quarterly reporting for key initiatives (e.g., Centers of Excellence), translating insights into clear growth recommendations for senior marketing leadership.
• People and Matrix Leadership
  • Leads, coaches, and develops direct reports, fostering high performance and talent development, building leadership capability and establishing clear accountability for regional outcomes.
  • Partners cross functionally to identify advocacy, education, and engagement opportunities that support commercial priorities and evolving market needs.
• Education & Congress Excellence
  • Define and lead a…