AVP, Travel Sales

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Job Type: Full time

Exempt/Non Exempt:

Salary

Job Description:

• We put our members first, ensuring their satisfaction guides every decision.

• We act with integrity by fostering an open, honest, and ethical workplace.

• We pursue excellence by delivering best‑in‑class products, benefits, and services.

• We invest in our people by seeking top talent, rewarding high performance, and holding ourselves accountable.

Assistant Vice President, Travel Sales - The Auto Club Group

The Auto Club Group is seeking an Assistant Vice President, Travel Sales, who will report directly to the Vice President of Travel. This leader will be responsible for guiding the travel sales organization to achieve strong, profitable growth. The role includes setting strategic direction, building and developing high‑performing teams, and driving transformation to ensure our travel agency becomes easier to do business with, more competitive, and well‑positioned for the future of travel.

• Develop and own a clear travel sales strategy aligned with company goals and travel‑industry trends.

• Build multi‑year growth plans for each sales channel (including branch, call center, virtual, independent, air desk and emerging channel) with targets for passengers, member satisfaction, conversion, member penetration, sales, revenue, margin, staffing, productivity, and other relevant metrics.

• Identify new distribution opportunities and partnerships that expand our reach and member value.

• Lead a comprehensive transformation of travel sales, with a strong focus on breaking down silos and building one integrated team.

• Design simple, effective sales processes and workflows that support consistent, high‑quality customer experiences.

• Build and manage a practical KPI framework (e.g., leads worked, conversion, productivity, margin) and use it to coach performance and guide decisions.

• Analyze results, explain variances, and quickly adjust plans to stay on track.

• Deliver growth and profit goals for Travel, Membership and Credit Card products.

• Lead, inspire, and develop a large, multisite, omnichannel sales team, including leaders and travel agents.

• Elevate leadership capability, clarify roles, and manage capacity so leaders can focus on coaching, performance, and transformation work.

• Partner with HR to design compensation, career paths, and recognition programs that attract and retain high‑performing travel agents, including experienced hires.

• Create and oversee coaching programs led by travel subject matter experts, with clear goals for speed‑to‑productivity and skills development.

• Grow Travel Agent productivity and retention.

• Understand and ensure implementation of ACG Policies and Procedures.

• Champion the effective use of CRM, booking platforms, sales enablement tools, analytics, and AI to improve sales productivity, market competitiveness, and customer experience.

• Drive adoption of new tools and workflows, especially among tenured agents, using clear expectations, training, and coaching.

• Work with IT and vendors to stabilize key systems, reduce selling disruptions, and prioritize enhancements that help agents sell more effectively.

• Partner with Marketing, Product, and Operations to align campaigns, offers, and service delivery with sales goals, plans, and member needs.

• Increase growth and agility by supporting quick, test‑and‑learn campaigns for key travel segments and seasons.

• Ensure end‑to‑end alignment between lead generation, lead management, sales execution, and post‑trip experience.

• Build a strong culture of accountability, collaboration, and customer focus across all travel sales teams.

• Clearly communicate the vision for travel and connect agents' daily work to member value and company strategy.

• Involve…