Territory Sales Manager - Resident Culture Brewing

Overview

Resident Culture Brewing Company | Charlotte & Raleigh, NC

Reports to:

Director of Sales & Ownership | Type:
Full-Time, Salaried
Compensation - starting salary $45,000 - $55,000 plus commission

Resident Culture Brewing Co. is a Charlotte-based craft brewery known for expressive, uncompromising beer and deep community roots. We partner exclusively with the Anheuser-Busch network of distributors across North Carolina. Cümulo is our hemp-derived THC sparkling water brand, rapidly expanding into new markets across the Southeast—including new distribution partnerships launching in Virginia.

We’re seeking a dynamic, relationship-driven leader to manage distributor performance, accelerate off-premise sales, and execute brand strategy across both businesses.

We’re looking for a Territory Sales Manager to own revenue growth and brand presence within the Charlotte and Raleigh Regions. You’ll manage distributor partnerships, expand retail accounts (on- and off-premise), and execute sales strategies that keep Resident Culture and Cümulo top of tap list and top of shelf. This role is equal parts relationship builder, market strategist, and brand ambassador—and you’ll spend most of your time in the field making it happen.

• Build strong relationships with distributor sales teams; conduct regular ride-alongs, attend sales meetings, and present brand updates
• Monitor inventory levels, coordinate product launches and seasonal rotations, and ensure sales targets are met

• Identify and secure new on-premise (bars, restaurants) and off-premise (bottle shops, grocery, retail) accounts
• Maintain existing account relationships through structured visit cadences; secure draft lines, shelf sets, and cooler positions
• Handle escalated account issues with professionalism and urgency

• Develop and execute regional sales plans with volume targets, distribution goals, and revenue benchmarks
• Coordinate promotions, tap takeovers, and merchandising—shelf placement, POS materials, tap handle visibility
• Monitor competitive activity and analyze sales data (VIP, KARMA) to identify trends and opportunities
• Provide regular territory performance reporting to Director of Sales/ownership

• Be the face of Resident Culture and Cümulo in your territory—bring energy, knowledge, and the “where your weird is welcome” spirit
• Represent the brewery at festivals, tastings, trade shows, and industry events

Required

• 1-2+ years in beer, wine, spirits, or beverage/DSD sales with a proven track record of hitting targets
• Strong knowledge of three-tier distribution and wholesale beverage sales
• Experience with CRM/analytics tools (VIP, KARMA, or similar)
• Excellent communication, negotiation, and relationship-building skills; self-starter comfortable working independently
• Valid driver’s license, clean driving record, ability to lift up to 50 lbs
• Flexible schedule including evenings/weekends for events

Preferred

• Bachelor’s degree in Business, Marketing, or related field
• Existing relationships with Southeast accounts and distributors
• Cicerone certification; passion for craft beer and the industry

• Volume and revenue growth within territory
• New account acquisitions and distribution expansion
• Brand execution: displays, tap handles, shelf placements, POS deployment
• Account retention and reorder frequency
• Distributor engagement: ride-along frequency, inventory management, team activation

• Competitive base salary + performance-based bonus metrics
• Company vehicle or mileage reimbursement
• Health benefits, beer perks, employee discounts
• Professional development support including Cicerone certification
• A team that actually likes working together—and a brand worth representing

Sound like your kind of gig? Apply via Indeed and include your resume and a cover letter about your experience in the beverage industry. Please be clear about the region you are interested in applying for.

Resident Culture Brewing Company is an equal opportunity employer. We celebrate the weird, the wonderful, and everything in between.

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