Business Development & Strategy Manager

Business Development & Strategy Manager

Regular Full Time Management Raleigh, NC, US

6 days ago Requisition

Capitol Broadcasting Company is seeking a high-impact sales leader to drive revenue growth across our audio and digital portfolios, including  and a full suite of audience-targeting solutions (display, video, CTV/OTT, email, and more).

This role sits directly under the Director of Sales and is responsible for accelerating audio and digital revenue, elevating sales strategy, and serving as the in-house expert on digital products, platforms, and campaign execution.

• Lead digital revenue strategy across on-site and off-site channels.
• Partner with leadership to consistently exceed revenue goals.
• Identify new revenue opportunities, packaging strategies, and go-to-market opportunities.
• Drive adoption of digital solutions.
• Join key client meetings as a digital expert.
• Help develop proposals, RFP responses, and integrated campaign strategies.
• Coach account executives.
• Foster a high-performance, accountable, and competitive sales culture.
• Drive new business development and expand key client relationships.
• Help oversee forecasting, budgeting, and pipeline management to ensure predictable revenue growth.

• Serve as internal expert on digital products such as display, video, CTV/OTT, email, SEO, SEM, search, social media management, Google Ad Manager (GAM) and more.
• Understand campaign metrics and recommend campaign strategies.
• Grow knowledge base of our audio platforms.
• Stay current on industry trends.
• Work with ad ops for campaign success.
• Streamline systems and processes.

• Position digital in integrated campaigns.
• Ensure digital is an integral part of campaign solutions.
• Conduct individual and team sales training.
• Work to improve client growth and retention.
• Perform other duties as assigned to support organizational operations and goals.

• 5–10+ years of digital media sales experience (publisher, agency, or ad tech)
• Proven track record of driving digital revenue growth.
• Skilled coach and mentor.
• Deep knowledge of digital advertising: display, video, programmatic, CTV/OTT, email, and targeting strategies.
• Strong presence in client-facing situations; confident communicator and closer.
• Experience working cross-functionally with sales, marketing, and ad operations.
• Familiarity with CRM and ad tech platforms (e.g., Google Ad Manager, DSPs, Salesforce, etc.)
• Experience in local media or integrated (radio + digital) environments is a plus.

• You are as comfortable in a client boardroom as you are troubleshooting a campaign.
• Strategic thinker who can balance big-picture planning with day-to-day execution.
• You can simplify complex digital concepts for non-digital sellers.
• You push teams to think beyond traditional media and embrace data-driven solutions.
• You bring both strategic thinking and hands-on execution.
• Comfortable in strategy and execution.
• Strong leadership presence.
• Comfortable managing multiple priorities in a fast-paced, deadline-driven environment.
• The ability to translate insights into action is important.

• You will be empowered to lead, innovate, and make decisions that drive results.
• You will work with a team that values collaboration, accountability, and excellence.
• You will have access to premium local brands and innovative digital solutions.
• You will play a key role in shaping the future of our sales organization.

• Market-leading brand
• Growth opportunity
• Collaborative team
• Great company and team culture

• Extended periods of sitting at a desk using a computer or other devices for communication and data analysis.
• Frequent use of keyboards and screens may require proper ergonomic setups to avoid strain.
• Standing for extended periods during presentations, meetings, or conferences.
• Speaking for prolonged periods in public settings or during virtual meetings.

• Full time position on-site.
• May require extended hours during sales campaigns or end-of-quarter periods.
• Collaborative and fast-paced, with regular interaction with internal departments like marketing, product development, and customer support.
• Use of technology for remote team management and virtual client engagement.
• Competitive salary based on experience.
• Benefits package including:
  • Comprehensive health insurance plan options
  • Vision and Dental Insurance
  • Company sponsored life insurance
  • Numerous voluntary benefit options – legal plans, pet insurance, discounted home and auto and more!
  • 401K with company match
  • Generous paid time off
  • 9 paid company holidays
• Opportunities for professional development and career growth.
• Dynamic and inclusive work environment with a supportive team culture.
• Exciting projects and growth opportunities within a leading organization.
• Opportunities to attend free local events, such as sporting events, concerts, shows, and more.

• A pre-employment drug screening is required.
• Capitol…