Wholesale Sales Manager

Description

The Wholesale Sales Manager owns the Independent channel, select regional grocery,

Department:
Sales

Location:

Raleigh, NC

The Wholesale Sales Manager owns the Independent channel, select regional grocery, and club accounts, managing broker networks and sales platforms to reach revenue targets. This role leads channel-specific promotions, pipeline outreach, trade/shopper execution, and small account management while supporting key account maintenance for sales leadership.

• Account Management & Outreach
  :
  Lead sales via broker engagement and direct buyer connections for assigned accounts (BJ's, Independents, regional grocery). Manage B2B platforms including Faire and the wholesale site.
• Promo Management & Execution
  :
  Serve as the primary in season manager for the entire wholesale promotional planning process including campaign execution, trade/shopper marketing programs, and promotion performance tracking. Coordinate promotional calendar details with E-Commerce, Marketing, and Sales Admin.
• Broker Liaison
  :
  Serve as the day-to-day operational contact for brokers, providing samples, sales collateral, product updates, and managing monthly commission tracking/approvals. Evaluate existing broker network against KPIs for Independent and Grocery channels.
• Key Account Support Execution
  :
  Assist the VP and Sr. Director with major account maintenance (preparing pitch decks, building setup sheets, pulling analytics, tracking promo performance).
• Performance Tracking
  :
  Track account performance against sales budgets, execute regular KPI reporting, and provide inputs to Finance and Sales Ops.

• 3+ years of experience in wholesale sales, account management, or broker management, preferably within a CPG or mission-driven brand.
• Direct experience working with B2B platforms (Faire) and wholesale order management platforms (Net Suite, Shopify).
• Demonstrated success in executing trade promotions, managing independent retail networks, and presenting sales programs.
• Proficiency in sales tools, presentation tools (Canva, Powerpoint), CRM platforms (), and data analysis software (Excel, Net Suite).

The ideal candidate should have:

• High attention to detail and strong organizational skills.
• A proactive, solution-oriented mindset who thrives in a dynamic, fast-paced environment.
• Excellent interpersonal and communication skills to build authentic relationships with brokers and retail partners.
• A team-player attitude with a willingness to pitch in wherever needed across departments.

• Health & Wellness
  • Comprehensive medical, dental, and vision insurance
  • Mental health support through EAP
• Financial Future
  • 401(k) retirement plan with 3% employer Safe Harbor contribution
• Time to Recharge
  • 3 weeks (120 hours/15 days) PTO in 1st year of employment
  • Up to 12 weeks paid parental leave
• Community
  • Quarterly paid company-wide volunteer opportunities