Wholesale Sales Manager

Wholesale Sales Manager

Department: Sales

Employment Type: Full Time

Location: Raleigh, NC

Reporting To: Sr. Director of Sales

The Wholesale Sales Manager owns the Independent channel, select regional grocery, and club accounts, managing broker networks and sales platforms to reach revenue targets. This role leads channel-specific promotions, pipeline outreach, trade/shopper execution, and small account management while supporting key account maintenance for sales leadership.

• Account Management & Outreach
  :
  Lead sales via broker engagement and direct buyer connections for assigned accounts (BJ's, Independents, regional grocery). Manage B2B platforms including Faire and the wholesale site.
• Promo Management & Execution
  :
  Serve as the primary in season manager for the entire wholesale promotional planning process including campaign execution, trade/shopper marketing programs, and promotion performance tracking. Coordinate promotional calendar details with E-Commerce, Marketing, and Sales Admin.
• Broker Liaison
  :
  Serve as the day-to-day operational contact for brokers, providing samples, sales collateral, product updates, and managing monthly commission tracking/approvals. Evaluate existing broker network against KPIs for Independent and Grocery channels.
• Key Account Support Execution
  :
  Assist the VP and Sr. Director with major account maintenance (preparing pitch decks, building setup sheets, pulling analytics, tracking promo performance).
• Performance Tracking
  :
  Track account performance against sales budgets, execute regular KPI reporting, and provide inputs to Finance and Sales Ops.

Qualifications

• 3+ years of experience in wholesale sales, account management, or broker management, preferably within a CPG or mission-driven brand.
• Direct experience working with B2B platforms (Faire) and wholesale order management platforms (Net Suite, Shopify).
• Demonstrated success in executing trade promotions, managing independent retail networks, and presenting sales programs.
• Proficiency in sales tools, presentation tools (Canva, Powerpoint), CRM platforms (), and data analysis software (Excel, Net Suite).

The ideal candidate should have:

• High attention to detail and strong organizational skills.
• A proactive, solution-oriented mindset who thrives in a dynamic, fast-paced environment.
• Excellent interpersonal and communication skills to build authentic relationships with brokers and retail partners.
• A team-player attitude with a willingness to pitch in wherever needed across departments.

• Health & Wellness
  • Comprehensive medical, dental, and vision insurance
  • Mental health support through EAP
• Financial Future
  • 401(k) retirement plan with 3% employer Safe Harbor contribution
• Time to Recharge
  • 3 weeks (120 hours/15 days) PTO in 1st year of employment
  • Up to 12 weeks paid parental leave
• Community
  • Quarterly paid company-wide volunteer opportunities