Digital Sales Manager

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Regular Full Time Management Highwoods, Raleigh, NC, US

Overview:

Capitol Broadcasting Company (Highwoods Audio and Digital Division) is seeking a high-impact sales leader to drive revenue growth across our audio and digital portfolios, including  and a full suite of audience-targeting solutions (display, video, CTV/OTT, email, and more).

This role sits directly under the Director of Sales and is responsible for accelerating audio and digital revenue, elevating sales strategy, and serving as the in-house expert on digital products, platforms, and campaign execution.

What You will Do

• Lead digital revenue strategy across on-site and off-site channels.
• Partner with leadership to consistently exceed revenue goals.
• Identify new revenue opportunities,packaging strategies,and go-to-market opportunities.
• Drive adoption of digital solutions.
• Join key client meetings as a digital expert.
• Help develop proposals, RFP responses, and integrated campaign strategies.
• Coach account executives.
• Foster a high-performance, accountable, and competitive sales culture.
• Drive new business development and expand key client relationships.
• Help oversee forecasting, budgeting, and pipeline management to ensure predictable revenue growth.

Product & Platform Expertise

• Serve as internal expert on digital products such as display, video, CTV/OTT, email,SEO, SEM, search, social media management,Google Ad Manager (GAM) and more.
• Understand campaign metrics and recommend campaign strategies.
• Grow knowledge base of our audio platforms.
• Stay current on industry trends.
• Work with ad ops for campaign success.
• Streamline systems and processes.

Integrated Media Leadership

• Position digital in integrated campaigns.
• Ensure digital is an integral part of campaign solutions.
• Conduct individual and team sales training.
• Work to improve client growth and retention.
• Perform other duties as assigned to support organizational operations and goals.

What We Are Looking For:

• 5–10+ years of digital media sales experience (publisher, agency, or ad tech), 3 years directly leading a sales team.
• Proven track record of driving digital revenue growth.
• Skilled coach and mentor.
• Deep knowledge of digital advertising: display, video, programmatic, CTV/OTT, email, and targeting strategies.
• Strong presence in client-facing situations; confident communicator and closer
• Experience working cross-functionally with sales, marketing, and ad operations.
• Familiarity with CRM and ad tech platforms (e.g., Google Ad Manager, DSPs, Salesforce, etc.)
• Experience in local media or integrated (radio + digital) environments is a plus.

What Makes You Stand Out:

• You are as comfortable in a client boardroom as you are trouble shooting a campaign.
• Strategic thinker who can balance big-picture planning with day-to-day execution
• You can simplify complex digital concepts for non-digital sellers.
• You push teams to think beyond traditional media and embrace data-driven solutions.
• You bring both strategic thinking and hands-onexecution.
• Comfortable in strategy and execution
• Strong leadership presence
• Comfortable managing multiple priorities in a fast-paced, deadline-driven environment
• The ability to translate insights into actionis important.

Why You Will Succeed Here:

• You will be empowered to lead, innovate, and make decisions that drive results.
• You will work with a team that values collaboration, accountability, and excellence.
• You will have access to premium local brands and innovative digital solutions.
• You will play a key role in shaping the future of our sales organization.

Why Join Us:

• Market-leading brand
• Growth opportunity
• Collaborative team
• Great company and team culture

Physical Demands:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.

• Extended periods of sitting at a desk using a computer or other devices for communication and data analysis.
• Frequent use of keyboards and screens may require proper ergonomic setups to avoid strain.
• Standing for extended periods during presentations, meetings, or conferences.
• Speaking for prolonged periods in public settings or during virtual meetings.

Work Conditions:

The work conditions and characteristics described here are representative of those employee encounters while performing the essential functions of this job.

• Full time position on-site.
• May require…