Digital Marketing Manager at Terranea Resort Rancho Palos Verdes, CA

Digital Marketing Manager

Terranea Resort, Rancho Palos Verdes, CA. The Digital Marketing Manager (On Site) is responsible for driving and overseeing all aspects of digital marketing across key channels to elevate the resort’s online presence and achieve revenue goals. This role is integral in developing and executing data‑driven digital campaigns, managing the resort’s website and content, and optimizing digital advertising strategies to maximize ROI.

A key component of this role is utilizing analytics and reporting to measure the success of campaigns, identify opportunities for optimization, and drive performance improvements. The Digital Marketing Manager will translate data into actionable insights that continually enhance digital marketing strategies, helping to improve brand visibility, increase customer engagement, and ultimately drive bookings.

• Lead the planning, execution, and optimization of digital marketing campaigns across various channels, including paid search, display advertising, and email marketing.
• Ensure all campaigns are aligned with overall marketing objectives and perform optimally to drive bookings and revenue.

• Oversee and manage the resort’s website, ensuring all content is up‑to‑date, engaging, and optimized for user experience and search engine performance.
• Collaborate with internal teams to ensure the site reflects the Terranea brand, is consistent with marketing initiatives, and provides seamless navigation for potential guests.

• Develop and manage digital advertising strategies, including paid search, display ads, and programmatic advertising. Continuously monitor, adjust, and report on digital ad performance to maximize reach, conversions, and ROI.
• Implement A/B testing and other optimization techniques to improve campaign results.

• Collaborate on enhancing SEO practices across digital platforms. Lead SEM campaigns, ensuring that paid search and organic efforts are aligned to capture the right audience and drive traffic to the resort’s website.

• Track, analyze, and report on the performance of digital marketing campaigns, website traffic, conversion rates, and key performance indicators (KPIs) using tools like Google Analytics, Revinate, and other relevant platforms.
• Provide regular performance reports and insights to drive continuous improvement.

• Develop and execute email marketing campaigns focused on customer retention, repeat visits, and special offers.
• Segment email lists to ensure targeted and personalized messaging.
• Create compelling email content that resonates with different customer segments and promotes engagement.
• Leverage email automation tools to deliver timely, relevant messages at key stages of the customer journey.
• Monitor and analyze email performance metrics such as open rates, click‑through rates, and conversions to gauge effectiveness.
• Optimize email campaigns based on performance data to improve engagement and achieve better results.
• Design email nurturing sequences that guide customers through the booking process, encourage repeat visits, and build brand loyalty.
• Align email campaigns with broader marketing objectives and ensure they support resort goals.
• Test and refine email strategies (A/B testing, subject lines, content variations) to improve overall campaign success.

• Work closely with the creative, design, and marketing teams to ensure all digital assets and campaigns align with brand guidelines.
• Coordinate with other departments, especially revenue, to ensure digital marketing initiatives are well integrated with resort-wide promotional activities and events.

• Assist Associate Director of Marketing in management of digital marketing budgets across channels, ensuring spend is optimized for the best possible return on investment.
• Provide input into the allocation of marketing dollars and track digital ad spends to stay within budget.

• Stay updated on the latest digital marketing trends, tools, and technologies.
• Ident…