AI Visibility Manager

Why This Role Exists:

Melissa is building a more deliberate program for how the company is represented across AI-generated answers, technical search and discovery, and the broader information surfaces that influence buying decisions. We are looking for a technically fluent, externally credible program owner who can connect AI visibility, technical content, authority signals, and cross-functional execution.

This is not an AI model-engineering role and it is not traditional SEO with a new label. The job is to make Melissa easier for AI answer engines and technical evaluators to resolve, understand, trust, and recommend by improving technical evidence, third-party authority, machine-readable content, and the accuracy of the public narrative.

• Own Melissa’s AI visibility / GEO / AEO program: benchmark priority buyer and technical prompts, track how Melissa and competitors appear, identify citation and narrative gaps, and turn findings into a measurable roadmap.
• Modernize the technical story: help create clearer documentation, tutorials, comparisons, code samples, SDK/package-manager guidance, and answer-first content that reduces friction for technical evaluators and implementers.
• Partner with Data, Product, and Programming groups to modernize technical documentation, tutorials, comparisons, code samples, SDK/package guidance, and answer-first content that reduces friction for technical evaluators and implementers.
• Build third-party authority: identify credible directories, review platforms, technical publications, roundups, case studies, benchmarks, and other surfaces where Melissa should be accurately represented.
• Monitor competitive and reputation issues: spot misleading or outdated technical narratives, coordinate fast factual responses, and help design transparent, reproducible comparisons or benchmarks.
• Measure the program: maintain a dashboard and prioritized backlog covering AI answer inclusion, source/citation patterns, competitive share of voice, documentation improvements, and shipped technical fixes.

• 2+ years of relevant experience across technical content or documentation, technical product marketing, SEO/AEO/GEO, developer advocacy/marketing, or a closely related function. A blended background is welcome.
• Technical fluency with API-based products and technical workflows—comfortable with Git Hub, REST APIs, SDKs, package managers, JSON, Markdown, code samples, and web documentation.
• Excellent technical writing and editing skills, with the ability to turn complex capabilities into precise, plain-English explanations, tutorials, comparisons, and evidence-backed claims.
• Strong analytical instincts and curiosity: able to design repeatable tests, interpret noisy AI/search results, identify patterns, prioritize interventions, and measure whether changes are working.
• Credibility and judgment in public technical and professional communities. You know the difference between useful participation and promotional posting, and you are comfortable representing a company transparently.
• Strong cross-functional program management skills. You can move work forward across Marketing, Product, Engineering, Web, IT, Sales, Support, and leadership.

• Experience with data quality, address verification, geocoding, identity/contact data, data integration, SaaS APIs, or adjacent technical infrastructure products.
• Hands-on familiarity with structured data, schema.org / JSON-LD, knowledge graphs, Wikidata, web analytics/log analysis, review platforms, or AI-answer monitoring tools.
• Experience creating technical benchmarks, head-to-head product comparisons, reference implementations, or technical education content.

• First 30 days: Baseline AI…