Digital Content and Social Media Manager

Digital Content & Social Media Manager

Full-Time | HYBRID | Randolph, MA

Help Tell the Stories Behind the Mission

At May Institute
, our employees support children and adults with autism, brain injury, developmental disabilities, and other neurobehavioral disorders across schools, homes, residential programs, day habilitation programs, and community-based services throughout Massachusetts.

We are building something special at May - a high-performing internal marketing agency dedicated to telling the stories that matter most in human services. At the center of that effort is this role - a Digital Content & Social Media Manager who will bring those stories to life through photography, video, social media, graphic design, and digital storytelling.

In this role, you’ll help showcase the incredible work happening across May Institute by creating engaging content that highlights our employees, programs, and mission. From capturing meaningful moments in the field to producing content for digital platforms, you’ll help connect people to the impact of our work every day.

This is more than a marketing role. It’s an opportunity to help tell stories that inspire, inform, and make a difference.

• Create compelling content: Capture photos, videos, interviews, and stories that showcase the people, programs, and mission of May Institute.
• Manage social media channels: Plan, create, and publish content across platforms including Facebook, Instagram, Linked In, and You Tube.
• Bring ideas to life: Write engaging copy, design graphics, edit videos, and create content for digital campaigns, email communications, and recruitment marketing efforts.
• Own the content calendar: Help plan and organize content around organizational priorities, events, milestones, and storytelling opportunities.
• Travel throughout Massachusetts: Visit programs and events to capture authentic content that reflects the impact of our work.
• Measure and improve performance: Monitor engagement and analytics to identify what resonates with audiences and strengthen future content.

This is not a sit-behind-a-desk marketing role.

You’ll spend time in the field capturing content, meeting employees, visiting programs, attending events, and creating stories that help others understand the impact of May Institute’s mission.

Every story you tell helps people connect with the work we do.

Your content will help attract future employees, increase awareness of our services, celebrate our programs, and showcase the incredible impact our staff have on the individuals and families we serve.

That’s a powerful opportunity—and an incredibly meaningful role to play.

• Bachelor’s degree in Marketing, Communications, Digital Media, Journalism, or a related field
• 3-5 years of experience in content creation, social media management, or digital marketing
• Strong writing, photography, videography, and visual storytelling skills
• Experience creating content for social media and digital platforms
• Graphic design experience using Adobe Creative Suite, Canva, or similar tools
• Highly organized, self-directed, and able to manage multiple projects simultaneously
• Ability to travel to May Institute locations throughout Massachusetts
• Portfolio
  
  Required:
  
  Applicants must submit a portfolio showcasing examples of photography, video production, social media content, graphic design, and/or other creative work.

• Experience in nonprofit, healthcare, education, or human services marketing
• Experience with social media analytics and digital marketing metrics
• Familiarity with autism services, developmental disabilities, behavioral health, or special education

• Competitive salary based on experience- $78,000-$85,000
• Medical, dental, and vision insurance
• 403(b) retirement plan with employer match
• Generous paid time off and holidays
• Tuition reimbursement and student loan support after 1 year
• Professional development opportunities
• Employee Assistance Program and wellness resources
• A collaborative, mission-driven culture centered around growth, compassion, and impact