AVP, Home Specialty & Flooring Analytics

AVP, Home Specialty & Flooring Analytics

The AVP, Home Specialty & Flooring Analytics is a highly visible role responsible for providing strategic insights and a decision management framework to drive profitable growth for a broad set of clients within the Home Improvement, HVAC, and Flooring industries. This role will partner cross functionally to deliver analytics insights around overall P&L performance, channel strategy, customer behavior, campaign optimization & measurement, segmentation, forecasting, and portfolio diagnostics.

He/she will provide thought leadership to accelerate new accounts and purchase volume growth for our clients in this space. This role will require client-facing interaction and the ability to provide actionable recommendations based upon data driven insights.

Essential Responsibilities:

• Own HI/HVAC Industry-level subset of clients within the Home Specialty portfolio from an analytics perspective, inclusive of prioritizing and delivering end-to-end work requested by clients, manager and/or immediate stakeholders.
• Collaborate with cross functional teams to lead and develop strategy for data integration, partnership testing and cross sell opportunities, on-going optimization efforts, and reporting needs with launch of Integrators/Aggregators
• Manage and mentor offshore analysts to provide strategic thought leadership ensure high-quality execution and delivery of business insights to drive profitable growth.
• Perform other duties and/or special projects as assigned.
• Responsible for performance reporting, optimization, and strategic analytics consulting aimed at converting to full contracts for new stand-alone dealer relationships for SYF Select program.
• Provide strategic thought leadership and actionable insights to evolve the analytics agenda based upon the state of the business and potential opportunities, inclusive of product & market expansions, lead generation, dealer enrollment.
• Develop business case presentations and action plans to drive business strategy; including targeting recommendations, test design, cross-sell optimization, product opportunities and cost/benefit analysis to review with client and SYF cross-functional team.
• Use data to tell a story that is actionable, backed by data and considers financial and operational implications.
• Conduct analysis, including test/pilot design, performance measurement, and optimization, to uncover insights that inform critical decision-making to drive profitable outcomes.
• Proposes new ideas and approaches to improve efficiency and/or effectiveness of results with goal of driving sales growth for our dealer partners.
• Champion the value of data share to drive acquisition, account management and portfolio strategies to improve performance.
• Act as business consultant, offer analytical and strategic thinking, understand business needs and requirements, and be able to translate needs and requirements into data, KPIs, dashboards and insights to measure business performance, and make recommendation to senior leadership team
• Establish a test and learn culture and provide guidance and leadership for the design, analysis and measurement phases of campaigns and large-scale projects.
• Communicate analysis and recommendations in a concise manner to a variety of audiences.
• Implement and automate data visualization tools to measure and diagnose portfolio performance that allow stakeholders to understand trajectory of KPIs to enable better forecasting and management of the portfolio.
• Perform other duties and/or special projects as assigned

Qualifications/Requirements:

• Bachelor's degree or in lieu of a degree, a high school diploma and 7+ years of analytical experience establishing and managing marketing analytics in the financial services, credit card and/or payments industry.
• A minimum of 3+ years progressive work experience, including:
• 2+ years experience leading large-scale analytics projects including analyzing data to identify trends to drive improvement of results and find solutions.
• 2+ years of client facing experience and working with cross functional partners such as Marketing, Credit, and Sales
• 2+ years experience using of analytical tools such as…