Vice President - International Marketing

Job Description

About Wynn Al Marjan Island On schedule to open in the United Arab Emirates in spring 2027, Wynn Al Marjan Island has been created as an opulent and entertaining beachside destination for discerning guests to play and relax. Located less than 50 minutes from Dubai International Airport, this integrated resort offers 1,530 rooms and suites, 22 restaurants and lounges, a theatre, nightclub, and five‑star spa and is currently under construction on a picturesque island that gracefully curves into the Arabian Gulf.

Wynn Al Marjan Island is currently seeking a Vice President to join the resort’s International Marketing team.

• Develop and execute revenue-focused marketing strategies to expand international market share across Asia‑Pacific, Europe, North America, and the Middle East.
• Establish clear financial and performance KPIs tied to gaming revenue, trip volume, and profitability.
• Identify new markets, partnerships, and business channels to increase international visitation and spend.
• Use market analytics and competitive intelligence to guide investment and promotional decisions for maximum ROI.
• Act as a senior brand ambassador representing the property at major global gaming, tourism, and luxury lifestyle events.

• Build and maintain relationships with high-net-worth players, premium gaming agents, junket operators, and luxury travel networks worldwide.
• Design and implement targeted player development campaigns to generate incremental trips and revenue growth.
• Oversee the creation of customized incentive and loyalty programs, ensuring they deliver measurable returns.
• Personally lead negotiations with key player groups and agents to secure profitable, sustainable business.
• Champion data-driven segmentation and performance analysis to optimize reinvestment and yield per player.

• Lead, mentor, and motivate international marketing and host teams across key global markets.
• Drive a performance-based culture grounded in accountability, results, and service excellence.
• Set clear sales and service objectives, monitor performance, and recognize top producers.
• Foster cross-cultural sensitivity and alignment with the brand’s luxury values and service standards.

• Conceptualize and lead international brand activations, exclusive events, and strategic collaborations to elevate visibility among elite clientele.
• Strengthen partnerships with airlines, luxury travel consortia, lifestyle brands, and tourism boards to extend market reach.
• Leverage cross-property synergies with the broader Wynn network to capture global share of wallet from high-value players.

• Take direct ownership of international gaming revenue targets and departmental P&L performance.
• Manage and optimize marketing and reinvestment budgets with a disciplined focus on ROI and cost efficiency.
• Implement analytical reporting tools to track trip yield, conversion, and retention metrics.
• Regularly evaluate business opportunities, adjusting strategy to maximize profitability and return on marketing investment.

• Ensure all marketing and player development activities adhere to international gaming regulations, AML/CTF standards, and the property’s internal compliance framework.
• Enforce strict data protection, confidentiality, and ethical conduct standards across all regions.
• Partner closely with the Compliance, Legal, and Finance teams to mitigate operational and reputational risk.

• Bachelor’s degree in Marketing, Business Administration, or International Management (MBA preferred).
• 10+ years’ experience in international gaming or luxury hospitality marketing, with 5+ years in a senior commercial or revenue-focused leadership role.
• Demonstrated success in driving player acquisition, trip frequency, and gaming revenue growth across multiple markets.
• Fluency in English; additional languages (Mandarin, Arabic, Russian, or Korean) are highly advantageous.
• Proven track record of managing multicultural…