Commercial Manager

Commercial Strategy & Revenue Growth

• Develop and implement the Publisher's digital media commercial strategy to achieve revenue targets and profitability.
• Identify and capitalize on new business opportunities in local and Regional markets (GCC).
• Drive upselling and cross-selling strategies across client portfolios to grow account revenues.
• Lead pricing strategy development for media services, ensuring competitive positioning and margin optimization.

• Act as the primary commercial liaison for key clients, building and maintaining long-term partnerships.
• Oversee negotiation of media contracts, partnerships, and service agreements with clients and suppliers.
• Build and manage Long-Term Agreements (LTAs) with key clients, ensuring mutually beneficial, strategic partnerships that provide consistent revenue streams.
• Ensure exceptional service delivery and client satisfaction
  , translating into account retention and growth.
• Provide clients with Post Campaign reports &
  data-driven insights and strategic recommendations to improve campaign effectiveness and ROI.

• Oversee the commercial performance of paid media campaigns across all major digital platforms (Google, Meta, Tik Tok, Programmatic, etc.).
• Collaborate with internal teams (Media Planners, Buyers, Account Managers, Content Writer, Video Editors & Graphic Designers) to ensure media strategies align with client objectives
  .
• Analyze market trends, audience behavior, and platform updates to inform go-to-market and media investment strategies
  .

• Lead and mentor a team of Commercial Executives, and Account Managers
  , fostering a high-performance culture.