Outreach Specialist

JOB PURPOSE

The Strategic Lead Generation – Outreach Specialist will support the Strategic Business Development function by identifying and engaging potential investors, generating qualified leads, conducting market research, and maintaining prospect pipelines. The role is also responsible for providing coordination support for strategic business development initiatives, investor visits, stakeholder engagements, and project follow-up activities to support the achievement of investment attraction objectives.

• Generate and qualify new business and investment leads through research-driven prospecting and targeted outreach.
• Develop and maintain a healthy pipeline of prospective investors and companies across assigned markets and sectors.
• Conduct market research and competitive analysis to identify new business opportunities and emerging investment trends.
• Build relationships with prospective investors through digital engagement and coordinate introductory meetings with Business Development teams.
• Track pipeline performance, outreach activities, and investor interactions through CRM systems and performance dashboards.
• Prepare reports, market intelligence, and presentation materials to support business development initiatives and strategic decision-making.

• Bachelor's degree in business administration, Marketing, International Business, Economics, Market Research, or a related field.
• 3-5 years of experience in lead generation, business development, market research, business intelligence, sales, or a related field.
• Proven experience identifying, prospecting, and qualifying B2B opportunities across international markets.
• Experience with in free zones, investment promotion agencies, economic zones, or government/semi-government organizations is an advantage.

• Strong lead generation, prospecting, and market research capabilities.
• Experience using CRM platforms such as Salesforce, Hub Spot, or similar tools.
• Proficiency in Linked In Sales Navigator and digital outreach techniques.
• Strong analytical skills with the ability to turn research into actionable business insights.
• Excellent communication and relationship-building skills.
• Ability to manage multiple priorities and work independently in a fast-paced environment.
• High attention to detail, professionalism, and a results-driven mindset.
• Strong Microsoft Excel and PowerPoint skills.
• Fluency in English is required;
  Arabic or additional languages are an advantage.

• Certifications in Digital Marketing, Lead Generation, CRM Platforms, or related disciplines are a plus.