Insights and Analytics Senior Consultant

Overview

Vogelsang USA is seeking creative minds and persistent problem solvers to build and support cutting-edge marketing analytics solutions that help our subsidiaries deliver customer value at every touchpoint. Marketing and advertising analytics are at the forefront of guiding data-driven strategies by leveraging emerging technologies, keen analytical abilities and a laser focus on addressing the client's business initiatives, rooted in data. Marketing and advertising analytics are a critical influencer in what drives marketing success and is in constant exploration for clients as the discipline of a data-first mentality evolves marketing.

This person will work across our Marketing, Advertising, Commerce and Product Innovation functions within Vogelsang Digital, to support data-driven, analytical decisioning for our clients. This person will work cross-functionally between teams to guide measurement frameworks, learning agendas, data strategy, and performance analytics.

• Uncover client's key business questions, design and execute analysis to address those questions, and be able to demonstrate the impact of recommendations across paid, owned, and earned channels
• Bring a strong background with proven experience in marketing, advertising and commerce analytics, audience discovery and segmentation, measurement, modeling strategy, and data quality
• Bring extensive knowledge across paid, owned, and earned, with a focus of analytical expertise in one or more of the following: omnichannel, media (display, paid search, programmatic, paid social), organic social, social listening/trend identification, site, app, email/Push/SMS - CRM, or voice of the customer/brand studies
• Dive into large datasets, uncovering insights, and providing impactful recommendations to clients leveraging tools like Google Analytics, DV360, Ads Data Hub, Adobe Analytics, Salesforce/SFMC and more
• Transform data into actionable insights through strong storytelling with data designed for executive-level audiences by connecting the dots across channels through data to provide a holistic view of marketing/advertising/commerce efforts
• Create dashboards via Tableau, Datorama, Data Studio, Looker, or other similar data visualization tools
• Support the vision and creation of measurement plans, testing plans, tagging strategies, modeling strategy, and experimentation/A/B testing deployment

Vogelsang’s Advertising, Marketing & Commerce team creates content and experiences that inspire action. We design and implement technology platforms for personalized marketing across all digital touchpoints, specializing in customer-centric B2B and B2C solutions. Our in-house agency engages customers throughout their journey, working on projects like campaign automation, Salesforce CRM, and lead-to-loyalty orchestration. Join us to drive impactful customer interactions and business growth.

• 5+ years of experience in managing digital marketing/advertising analytics, including marketing mix model and/or attribution solutions for complex, large-scale clients.
• Bachelor's degree or equivalent professional experience.
• Ability to travel 30%, on average, based on the work you do and the subsidiaries and industries/sectors you serve.
• Must be legally authorized to work in the United States without the need for employer sponsorship, now or at any time in the future

• Proficient in defining analytics, modeling, tagging strategies, and developing comprehensive measurement and testing plans.
• Strong command over analytical methodologies for optimizing customer datasets and digital campaigns.
• Advanced skills in Excel, SQL, Salesforce, or other data analysis tools, with a high level of competence in digital analytics and tag management solutions.
• Exceptional project management skills, with a proven track record of managing work and meeting deadlines in a highly organized and autonomous manner.
• Excellent communication, leadership, and team collaboration skills, coupled with a strong executive presence for client-facing interactions.