Global Marketing Automation Lead

Position Summary

The Manager, Global Marketing Automation Platform Lead will own the global strategy, governance, and operational execution for marketing automation across DePuy Synthes Orthopaedics. The role uses Salesforce Marketing Cloud as the primary platform, defines the platform roadmap, establishes global standards and governance, and partners with commercial, clinical, regulatory, and digital teams to enable compliant, personalized, and measurable customer experiences at scale.

• Platform Strategy & Governance
  • Define and own the global marketing automation strategy and roadmap for Salesforce Marketing Cloud.
  • Establish platform governance, standards, naming conventions, security roles, release processes, and change‑control for all automated campaigns and journeys.
  • Create and maintain global policies for campaign approval, patient/customer opt‑in/consent handling, and data usage consistent with legal requirements.
• Campaigns, Journeys & Orchestration
  • Lead design and operationalization of customer journeys and multi‑channel campaigns (email, SMS, push, triggered notifications) via Salesforce Marketing Cloud.
  • Partner with Global Digital Content Ops & Production on reusable journey templates, content blocks, and dynamic personalization frameworks.
  • Provide oversight and hands‑on support for high‑impact global and regional campaigns, ensuring technical implementation quality and adherence to SLAs.
• Data, Integration & Segmentation
  • Drive integrations between Salesforce Marketing Cloud and enterprise systems (Sitecore, SFDC, CDP, clinical systems).
  • Define segmentation and audience strategy, leveraging data models and suppression logic to support compliant targeting across markets.
  • Partner with Data Governance and IT to enforce data hygiene, consent management, and marketing data quality standards.
• Platform Operations & Release Management
  • Own platform operations including configuration management, environment strategy (dev/test/prod), release planning, and rollback procedures.
  • Manage platform capacity, housekeeping, and deliver regular platform health and usage reporting.
  • Coordinate platform upgrades, third‑party integrations, and vendor feature adoption.
• Compliance, Risk & Quality
  • Partner with Regulatory, Legal, Privacy, and Clinical teams to ensure automation practices meet global and local regulatory requirements.
  • Implement QA processes and testing frameworks for journeys, data processing, and templates.
• Vendor & Agency Management
  • Manage relationships with Salesforce partners, implementation vendors, and creative agencies supporting automation implementations.
  • Define vendor scopes, SLAs, acceptance criteria, and performance metrics.
• Analytics, Measurement & Continuous Improvement
  • Define KPIs for marketing automation success and build dashboards to measure campaign effectiveness.
  • Use measurement insights to optimize journey design, deliverability, personalization, and audience strategies.
• Change Leadership & Enablement
  • Build operating playbooks, training, and onboarding material for global and regional marketing teams.
  • Evangelize best practices, drive adoption, and serve as the central point of expertise for marketing automation.

• Bachelor's degree.
• 5–7+ years of experience in marketing automation, digital marketing operations, platform management, or related role.
• Hands‑on experience with Salesforce Marketing Cloud as administrator, developer, or platform lead.
• Proven ability to build governance, operating models, and reusable automation frameworks at scale.
• Experience operating in regulated industries (Med Tech, pharmaceutical, healthcare) with knowledge of compliance and privacy requirements.
• Strong project and release management skills and ability to manage multiple concurrent initiatives.
• Excellent stakeholder management and communication skills; ability to work in a matrixed, global environment.

• Master’s degree or advanced certification in marketing technology, digital strategy, or related field.
• Salesforce Marketing Cloud certifications (Administrator, Marketing Cloud Email Specialist, Journey Builder Specialist) or equivalent…