Senior Manager Upstream Marketing, Navigation Platform
Listed on 2026-07-13
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Marketing / Advertising / PR
Product Marketing, Marketing Strategy
At Johnson & Johnson, we believe health is everything. Our strength in healthcare innovation empowers us to build a world where complex diseases are prevented, treated, and cured, where treatments are smarter and less invasive, and solutions are personal. Through our expertise in Innovative Medicine and Med Tech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow and profoundly impact health for humanity.
The Senior Manager Upstream Marketing — Navigation Platform will serve as a key strategic leader within the Velys Enabling Technologies platform, driving the development and commercialization of next‑generation navigation technology for the shoulder reconstruction market. Reporting to the Navigation Platform Leader, you will own the product development lifecycle from initial charter through market launch and ongoing continuous improvement, acting as the critical bridge between R&D, commercial teams, and the broader business.
Locations:
Palm Beach Gardens, FL;
Raynham, MA;
Warsaw, IN;
West Chester, PA.
- Lead upstream marketing strategy for navigation technology in the shoulder reconstruction space, owning the full product development lifecycle from charter through commercial launch and continuous improvement.
- Define product vision, value proposition, and go‑to‑market strategy, supported by robust market research, customer intelligence, and competitive analysis.
- Develop compelling business cases including market sizing, financial modeling, and business valuations to drive investment decisions.
- Engage directly with surgeons and key opinion leaders to capture voice‑of‑customer insights that shape product requirements and development priorities.
- Serve as the upstream marketing lead within cross‑functional teams spanning R&D, Regulatory, Clinical, Sales, and Finance, ensuring alignment from development through commercialization.
- Communicate strategy and progress to senior leadership through clear, data‑driven business storytelling and executive presentations.
- Apply program management discipline to maintain milestones, timelines, and deliverables across the portfolio.
- Support post‑launch continuous improvement by incorporating field feedback and clinical data to evolve the navigation platform.
- Bachelor's degree in Business, Marketing, Engineering, Life Sciences, or a related field.
- 5+ years of progressive business experience in marketing, R&D, sales, or a related function.
- Experience in the medical device or medical technology industry.
- Demonstrated ability to lead complex, cross‑functional initiatives in a matrixed organization.
- Strong analytical skills with experience in data‑driven decision making and financial analysis.
- Proven ability to develop and execute go‑to‑market strategies.
- MBA or advanced degree strongly preferred.
- Experience in joint reconstruction, shoulder reconstruction, or sports medicine.
- Background spanning R&D, Marketing, and/or Sales within medical devices.
- Familiarity with navigation, robotics, or enabling technologies in a surgical context.
$ – $
BenefitsVacation – 120 hours per calendar year
Sick time – 40 hours per calendar year (48 hours in Colorado, 56 hours in Washington)
Holiday pay – 13 days per calendar year, including floating holidays
Work, Personal and Family Time – up to 40 hours per calendar year
Parental Leave – 480 hours within one year of birth/adoption/foster care
Bereavement Leave – 240 hours for immediate family, 40 hours for extended family per calendar year
Caregiver Leave – 80 hours in a 52‑week rolling period
Volunteer Leave – 32 hours per calendar year
Military Spouse Time‑Off – 80 hours per calendar year
Johnson & Johnson is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, disability, protected veteran status or other characteristics protected by federal, state or local law. We actively seek qualified candidates who are protected veterans and individuals with disabilities as defined under VEVRAA and Section 503 of the Rehabilitation Act.
If you are an individual with a disability and would like to request an accommodation, please contact us via or ask the appropriate accommodation resource.
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