Director, Global VELYS Downstream Marketing – Spine; Global Markets

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Marketing

Strategic Marketing

People Leader

Palm Beach Gardens, Florida, United States of America, Raynham, Massachusetts, United States of America, Remote (US), West Chester, Pennsylvania, United States of America

We are searching for the best talent to join our DePuy Synthes team as a Director, Global VELYS Downstream Marketing – Spine (Global Markets) to be preferably located in Raynham, MA, however, additional US (Palm Beach Gardens, FL and West Chester, PA) locations may be considered.

• Lead global downstream marketing activities for the VELYS Spine, including NPI execution, international expansion, and alignment to overall business performance objectives.
• Drive commercialization strategy and execution, inclusive of forecasting alignment, pricing frameworks, and integration omnichannel campaigns.
• Serve as the primary global liaison to regional markets, enabling successful product launches and commercialization across priority international markets, with a focus on G10 markets, in partnership with International marketing and business leaders.
• Support achievement of global revenue and performance targets, including meaningful contribution from priority G10 markets, ensuring alignment to inventory, demand planning, and financial objectives.
• Contribute to organizational effectiveness by supporting talent development and capability building within Global Growth Marketing (GGM) team.

• Directs managers and/or senior individual contributors in a matrixed environment, with accountability for talent development through ongoing coaching, feedback, and career planning.
• Develops, analyzes, and advances key objectives aligned to the vision and strategy of VELYS Spine and GGM, partnering cross-functionally (e.g., finance, medical, R&D, sales, and global/regional teams) to effectively shape and execute brand plan.
• Builds and sustains mutually beneficial relationships with key customers to understand business needs and translate insights into actionable growth opportunities.
• Communicates VELYS Spine strategies and initiatives across teams and represents VELYS Spine on core cross-functional teams.
• Partners across functions to help establish and implement processes and ways of working that enable effective execution of digital strategies and campaigns.
• Leads selection and management of external vendors and strategic partners to support VELYS Spine priorities, including contributions to pipeline direction, business planning, and business development opportunities.
• Advances customer acquisition and growth by leveraging innovation and identifying new opportunities to strengthen marketing impact.
• Ensures alignment to GGM operating principles and delivers results against key performance indicators.
• Guides the creative and strategic direction of marketing initiatives to ensure efficient use of resources and strong integration of customer insights into product and commercialization strategies.
• Oversees operational aspects of the team, including budget management, performance, and compliance, and supports workforce and succession planning to meet evolving business needs.
• Fosters a purpose-driven environment by aligning with DS’ Humanly Moved mission and Leadership…