Senior Manager, Activation, Communication & Social- Orthopedics

Job Category

People Leader

Marketing

Advertising & Promotions

People Leader

Palm Beach Gardens, Florida, United States of America, Raynham, Massachusetts, United States of America, Warsaw, Indiana, United States of America, West Chester, Pennsylvania, United States of America

Fueled by innovation at the intersection of biology and technology, we’re developing the next generation of smarter, less invasive, more personalized treatments.

Are you passionate about improving and expanding the possibilities of Orthopaedics? Ready to join a team that’s reimagining how we heal? Our Orthopaedics teams help keep more than 6 million people moving each year while delivering clinical and economic value to surgeons and healthcare systems. Our teams build solutions for joint reconstruction; trauma and craniomaxillofacial; sports, extremities, and elective foot and ankle;

spine; and robotics and digital surgery.

Your unique talents will help patients on their journey to wellness. Learn more at

DePuy Synthes is recruiting for a Senior Manager Activation, Communications, Social for Joint Reconstruction located in Warsaw, IN, West Chester, PA, Raynham, MA, or Palm Beach Gardens, FL. This role will report into the Joint Reconstruction Marketing Services Team.

The Activation, Communications, & Social Senior Manager is a strategic marketing leader within the Joint Reconstruction Marketing Services organization responsible for transforming marketing strategies into integrated, customer-centered activation plans that accelerate awareness, engagement, adoption, and business growth.

This role serves as the critical connection between Product Marketing, Marketing Services, Corporate Communications, Commercial teams, and agency partners to ensure consistent and impactful customer experiences across communications, social media, digital channels, product launches, and marketing campaigns. The individual will lead omnichannel activation strategies, internal and external communications planning, social and digital engagement initiatives, and campaign execution governance across the Joint Reconstruction portfolio.

• Lead the development and execution of integrated activation plans for product launches, growth initiatives and strategic campaigns.
• Translate marketing strategies into actionable communication and engagement programs across multiple channels.
• Ensure campaigns are effectively activated across customer, sales, professional education, and commercial touchpoints.
• Drive consistency in customer experience, messaging, and brand expression across all activation efforts.

• Develop and lead internal and external communications strategies aligned to business and marketing priorities.
• Partner with Corporate Communications, Product Marketing and Marketing Services teams to create coordinated communication plans.
• Support leadership communications, launch communications, and customer-facing messaging.

• Own Joint Reconstruction social and digital activation strategy in partnership with Product Marketing and the Corporate Communications team
• Develop channel strategies and content deployment plans across platforms such as Linked In, websites, digital campaigns, and other approved professional channels.
• Partner with communications, digital teams, and agencies to drive audience engagement and content performance.

• Establish KPIs and success metrics for communications, digital, social, and activation initiatives.
• Analyze campaign performance and customer engagement outcomes to drive continuous improvement.
• Utilize insights and data to optimize resource allocation and future investments.

• Bachelor's degree required.
• Degree in Marketing, Communications, Digital Marketing, Business Administration, or related field preferred.
• MBA or advanced degree preferred.

• 10–12+ years of progressive experience in marketing, communications, digital marketing, campaign activation, or related commercial functions.
• De…