Upstream Senior Marketing Manager, Spine Robotics

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Marketing

Strategic Marketing

People Leader

Raynham, Massachusetts, United States of America

We are searching for the best talent for an Upstream Senior Marketing Manager, Spine Robotics to join our Orthopaedics team located in Raynham, MA.

The Upstream Senior Marketing Manager, Spine Robotics is a strategic upstream marketing leader responsible for helping shape the innovation strategy, technology roadmap, and future portfolio for the Spine business. As a subject matter expert in Spine Surgery, this individual will translate customer, clinical, and market insights into future New Product Development (NPD) opportunities across implants, enabling technologies, procedural innovation, and digital solutions.

The role will support the NPD process from concept through commercialisation and act as a key commercial partner to R&D, Clinical, Medical Affairs, and Strategic Innovation teams to define and deliver the next generation of spine solutions.

• Support the definition of the innovation strategy, technology roadmap, and portfolio for the Spine business.
• Identify customer needs, emerging technologies, and market opportunities through Voice of Customer activities, technology scouting, and market analysis.
• Develop business cases, target product profiles, and investment recommendations to guide portfolio and product development decisions.
• Lead cross-functional innovation programmes from concept through development, launch, and global commercialisation.
• Influence senior leaders and drive alignment across a global matrix organisation while fostering innovation and collaboration.
• T he Upstream Senior Marketing Manager, Spine Robotics will report to the Global Head of Robotics.

• Serve as a strategic commercial leader and subject matter expert in Spine Surgery, supporting the long-term innovation strategy, portfolio vision, and technology roadmap.
• Lead upstream marketing activities supporting the NPD process, ensuring customer, clinical, and market insights are integrated throughout development.
• Drive surgeon engagement activities, including advisory boards, Voice of Customer programmes, concept testing, and evaluation of future innovations.
• Translate customer needs, market trends, and unmet clinical demands into product requirements, business cases, and strategic growth opportunities.
• Support the development and maintenance of a multigenerational product and technology roadmap aligned with customer, market, and business needs.
• Partner with R&D, Strategic Innovation, Clinical Affairs, Medical Affairs, Regulatory Affairs, and Commercial teams to define and execute portfolio strategy.
• Monitor competitive activity, emerging technologies, and innovation trends to inform strategic decision‑making and portfolio prioritisation.
• Influence and align cross‑functional stakeholders, key opinion leaders, and…