Social Media Coordinator

Position Summary

Albright College seeks a creative, collaborative, and highly organized Social Media Coordinator to develop and execute engaging social media content that elevates the College's brand, supports enrollment and advancement goals, and celebrates the achievements of our students, faculty, staff, alumni, and community partners.

The Social Media Coordinator will work across the organization, partnering with various departments and campus stakeholders to identify compelling stories and create content that showcases the Albright experience. This position is responsible for managing the College's social media presence, producing multimedia content, and engaging audiences across multiple platforms.

The ideal candidate is a strong storyteller with experience creating content for Facebook, Instagram, and Linked In and possesses photography and videography skills that bring campus stories to life.

Essential Responsibilities

* Develop, coordinate, and implement social media content and content strategies that support the College's engagement objectives across the College's primary social media channels, including Facebook, Instagram, and Linked In.

* Plan and maintain a comprehensive social media content calendar aligned with institutional priorities, academic milestones, events, and campaigns.

* Build strong relationships with departments throughout the College to identify, develop, and share stories that highlight academic excellence, student success, faculty achievements, athletics, alumni accomplishments, campus events, and community impact.

* Capture high-quality photography and video content for social media, digital marketing campaigns, and institutional communications.

* Edit photos and videos for use across social platforms and digital channel, including short-form video content, event coverage, student features, and promotion videos

* Monitor social media channels and respond to comments, messages, and inquiries in a timely and professional manner that promotes meaningful engagement.

Qualifications

Required

* Bachelor's degree in Marketing, Communications, Journalism, Public Relations, Digital Media, or a related field.

* One to three years of professional experience managing social media accounts for an organization, educational institution, nonprofit, or business.

* Demonstrated experience creating content for Facebook, Instagram, and Linked In.

* Strong writing, editing, and storytelling skills.

* Experience with photography and videography, including content capture and editing.

* Ability to collaborate effectively with diverse stakeholders across an organization.

* Strong organizational skills, attention to detail, and ability to manage multiple projects and deadlines.

* Proficiency with Adobe Creative Cloud, Canva, or comparable design and editing software.

* Experience working in higher education, nonprofit, or mission-driven organizations is preferred.