Technical Program Manager - MarTech​/Digital Experience Analytics

Position: Technical Program Manager - MarTech / Digital Experience Analytics
# Technical Program Manager - Mar Tech / Digital Experience Analytics New York Apply for this job
* Permanent* Experienced Professionals
* Software Engineering* -##

Location:

Primary work location is Malvern, PA. Candidates should be within commuting distance (Philadelphia suburbs, South NJ, Wilmington DE).## Candidates must be authorized to work in the U.S. without current or future sponsorship.## Overview We are seeking a
** Technical Program Manager with strong Mar Tech and digital analytics experience
** to lead an enterprise-wide implementation of a digital experience analytics platform (e.g., Medallia DXA or similar), along with the migration from a legacy platform.

This role combines
** technical program leadership, product thinking, and solution guidance**—working closely with engineering teams to drive implementation, define integration approaches, and ensure successful adoption across the enterprise.

This is
** not a project coordinator role**. The ideal candidate brings
** strong technical understanding, Mar Tech ecosystem experience, and the ability to guide engineering teams while influencing senior stakeholders**.##

Key Responsibilities
** Program Leadership & Platform Rollout
*** Lead enterprise-wide rollout of a
** digital experience analytics platform
** across multiple application teams
* Drive onboarding, adoption, and execution across
** large-scale, multi-team environments (50+ applications)
*** Manage migration from legacy tools (e.g., Tealeaf) to modern analytics platforms
** Technical Guidance & Architecture Support
*** Provide
** technical guidance
** on web/mobile implementation, including instrumentation, tagging, and SDK integration
* Advise engineering teams on
** integration patterns, deployment strategies, and implementation approaches
*** Support architecture decisions around
** data collection, session capture, masking, and platform design
*** Create and maintain
** technical documentation, integration guides, and best practices
**** Mar Tech & Platform Strategy
*** Evaluate platform capabilities and identify
** gaps in data capture and analytics
*** Conduct
** competitive analysis and tool comparisons
** to support decision-making
* Recommend improvements and help build
** business cases for platform strategy
**** Stakeholder & Vendor Management
*** Act as a
** liaison between engineering, product, and business stakeholders
*** Partner with vendors to address technical issues, SLAs, and platform capabilities
* Provide program updates, track progress, and manage stakeholder expectations
** Governance & Execution
*** Support release coordination, onboarding processes, and production rollouts
* Ensure compliance with
** privacy, data protection, and enterprise governance standards
*** Maintain documentation for architecture decisions and program status##

Required Qualifications
* 5+ years in
** Technical Program Management, Technical Product Management, or similar roles
*** Strong understanding of
** Mar Tech ecosystem and digital analytics platforms
*** Experience implementing or supporting
** digital experience / session replay / customer analytics platforms**, such as:+ Medallia DXA+ Adobe Analytics / Adobe Experience Platform+ Quantum Metric+ Full Story+ Glassbox+ Tealeaf    *(or similar platforms)
** Solid technical foundation, including:+ Web technologies (JavaScript, browser behavior, tagging, SDKs, instrumentation concepts)+ Data and marketing analytics
* Experience guiding engineering teams on
** integration patterns and implementation decisions
*** Ability to operate in
** enterprise-scale environments with multiple stakeholders and teams
**** Nice to Have
*** Experience with
** CDN architecture (Akamai or similar)
*** Familiarity with
** privacy masking, PII handling, and data governance
*** Experience evaluating or selecting Mar Tech platforms
* Exposure to
** Voice of Customer (VoC) / customer feedback platforms
**** Key Positioning (Important – keeps funnel strong)
*** This role is best suited for a
** Technical TPM or Technical Product Manager
** with Mar Tech experience
* ** Not a pure Project Manager** (must have technical depth)
* ** Not a deep hands-on Architect role** (guidance vs. heavy design ownership)
* Open to candidates with
** adjacent platform experience (Medallia not required)
** For this role, the gross annual base salary range is $125,000 - $145,000/ yearly. for a full-time position. This range covers base pay only; we will discuss any bonuses, incentives, and benefits during the hiring process. Your exact offer will depend on objective, job-related factors – like your experience, skills, and qualifications – in line with our fair pay principles.

If a collective labour agreement applies to this role, we will share the relevant pay scale details with you.

Note:

We never ask about your current or past salary during our recruitment process.
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