Director, Content & Social Strategy

Overview

This is a hybrid role - 2 days remote and 3 days in the Malvern, PA office.

Cube Smart is seeking a Director, Content & Social Strategy to lead the full scope of how the brand is built, expressed, and discovered. This is a high-impact leadership role that carries brand authority across the company, owns the strategy behind how content drives customer acquisition and visibility, and is accountable for brand media investment in paid social.

This is not a creative services role. The Director will build content into a true business discipline — with clear purpose, measurable outcomes, and a direct connection to how customers find and choose Cube Smart across search, social, AI-driven platforms and emerging digital channels. They will lead a team that produces high-quality work efficiently and hold the brand standard across every surface the company touches.

The ideal candidate is equally fluent in brand strategy and performance thinking. They are a strong creative voice and an analytical thinker. They build systems, not just campaigns — and they understand that in modern marketing, content and media are inseparable.

Cube Smart is a publicly traded real estate investment trust (REIT) focused on the development, acquisition, disposition, and management of self-storage facilities. Cube Smart is headquartered in Malvern, PA, a suburb of Philadelphia, and is one of the largest self-storage owners and operators in the United States, with more than 1,500 locations nationwide.

Over the past five years, Cube Smart has grown significantly, acquiring approximately $1.5 billion in assets. Our growth is possible because of our3,000teammates across the country who work together to grow the company, serve our Customers, and deliver results through a culture of open communication and collaboration. We are excited to have you join our team and grow with us!

This role is Cube Smart’s senior brand authority. That means setting and maintaining the standards by which the brand is expressed across every channel and surface — from digital content to physical environments.

• Serve as the internal brand authority: setting standards for voice, visual expression, and creative quality across the organization.
• Provide consultive brand oversight into operational decisions that affect brand expression, including store paint, finish, and physical environment standards. Operations owns execution; this role owns the standard.
• Review and approve corporate support assets developed by the team for internal and cross-functional use.
• Ensure brand coherence across owned, earned, and paid channels.
• Own brand health measurement — tracking awareness, message recall, sentiment, and perception as the leading indicators of whether the brand is gaining traction. Translate findings into strategic recommendations and communicate progress to senior leadership.

The Director will build and own Cube Smart’s content strategy and calendar from the ground up — not as an editorial function, but as a growth driver with defined objectives, governance, and measurement.

• Develop and own a content strategy framework that connects every piece of content to a business objective and a place in the customer journey.
• Define how content supports customer discovery across modern surfaces: organic search, AI-answer platforms (LLM), social feeds, review ecosystems, and emerging digital channels.
• Own the content calendar as a strategic planning tool — not just a production schedule — with clear channel logic, audience targets, and performance expectations built in.
• Establish content governance: standards for quality, consistency, repurposing, and performance review.
• Lead editorial development — including blog content and SEO-friendly articles — that builds brand authority and long-term organic visibility. Content production sits with the team’s Content Strategist/Writer; keyword strategy and performance briefs are provided by the Head of SEO, making this a key cross-functional partnership.

• Own social strategy across all platforms — organic and…