Marketing Communications Specialist

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Full Time Professional DAI2 - PA, Mt. Pleasant, PA, US

26 days ago Requisition

Salary: $52,000.00 Annually

The Marketing Associate develops written and visual content across a variety of marketing channels, working closely with the broader team to shape messaging that supports business objectives. This includes translating technical product and solution information into clear, engaging content suited to different audiences.

Given the technical nature of our products, this role requires the ability to quickly learn complex concepts and communicate them effectively through written, visual, and digital formats.

• Write, edit, and manage creative, engaging content across a variety of marketing channels, including:
  • Social media platforms (Linked In, Facebook, and Instagram)
  • Customer communications and email marketing campaigns (Constant Contact)
  • Blog posts, articles, and thought leadership content
  • Website content, including product, industry, and company pages
• Develop compelling, audience-focused messaging that captures attention, communicates value, and aligns with established brand standards and voice
• Collaborate with engineers, product managers, and other internal subject matter experts to create accurate and impactful content
• Translate complex technical concepts and product information into clear, accessible, and engaging communications for a variety of audiences
• Optimize content for search engine optimization (SEO), user engagement, and digital performance, as appropriate
• Ensure all content is accurate, consistent, and aligned with organizational goals, marketing strategies, and brand guidelines
• Contribute creative ideas for content campaigns that support lead generation, customer engagement, and brand awareness initiatives

• Create graphics and visual assets for social media, websites, blogs, email campaigns, and other marketing materials using Adobe Creative Suite
  , Canva
  , or similar design tools
• Ensure all visual content aligns with brand standards and enhances overall messaging and audience engagement
• Support basic video creation and editing projects as needed

• Maintain and update website content through the company’s CMS, including blog posts, landing pages, product information, and images
• Ensure website content is accurate, consistent, user-friendly, and aligned with brand standards

• Support the execution of marketing campaigns, product launches, and promotional initiatives across multiple channels
• Ensure consistent brand messaging, tone, voice, and visual identity in all marketing communications

• Conduct ongoing market and competitive research to identify industry trends, customer needs, and opportunities that support marketing and business growth objectives.
• Assist with content planning, campaign tracking, and marketing performance reporting.
• Collaborate with cross-functional teams to gather content and support marketing initiatives
• Stay current on marketing trends and best practices, particularly within B2B manufacturing and industrial markets
• Other duties as assigned by management.

• Bachelor’s degree in Marketing, Communications, or a related field
• 1-5 years of experience in Marketing and/or Advertising
• Portfolio of writing samples demonstrating proficiency in developing clear, concise, and persuasive communications across multiple audiences and platforms.
• Understanding brand management and ability to design within the confines of corporate brand requirements.
• Proficiency in Microsoft Office suite (Word, PowerPoint, Excel, Outlook)
• Working knowledge of Adobe Creative Suite (InDesign, Photoshop, and Illustrator) and Canva
  , and familiarity with social media management tools and platforms.
• Excellent written and verbal communication skills, with the ability to develop clear, concise, and compelling messages tailored to diverse audiences and…