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Member Growth & Retention Marketing Manager
Job in
Reading, Berks County, Pennsylvania, 19610, USA
Listed on 2026-08-17
Listing for:
Independence Blue Cross
Full Time
position Listed on 2026-08-17
Job specializations:
-
Marketing / Advertising / PR
Marketing Management, Marketing Strategy
Job Description & How to Apply Below
Independence Blue Cross is seeking a Manager, Member Marketing to lead acquisition and retention strategies across existing PA and NJ markets and expand into new ones. You will direct pipeline planning, budget management, and onboarding material development to educate members on benefits and digital tools.
The role requires strong data analytics, direct marketing experience, and the ability to influence stakeholders while guiding cross-functional teams and vendor partners to achieve high-yield
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