Regional Sales Manager - Philadelphia, PA

Regional Sales Manager
- Philadelphia, PA #HMPA-2907

Any Town , PA

Regional Sales Manager
- East 2 Region

Based in Philadelphia, PA

Please note that the location for this position may be subject to change based on business needs.

We’re Benefit Cosmetics, the indie beauty brand-turned-prestige powerhouse under the leading luxury products group Louis Vuitton Moet Hennessy. Founded in 1976 by twins Jean & Jane Ford in San Francisco, today we’re in 59 countries with more than 3,000 Brow Bars & 6,000 trained service experts worldwide. At Benefit, we believe comedy is the best cosmetic because when we’re laughing & having fun, that’s when we’re our most beautiful.

We're known to work smart & laugh hard. Sound like you? You’ve come to the right place!

The Regional Sales Manager (RSM) is primarily responsible for all aspects of driving and achieving retail sales and service results and managing, motivating, and developing sales teams. The RSM will work closely with Regional Sales Managers, Retail Account Managers, and key retail partners throughout their assigned territories, driving business on a Regional and National level.

• Seasonal promotional planning by account with Sales Director.
• Identify volume opportunities within the territory – strategize a plan to achieve annual sales goals.
• Implement retail sales goals by account and identify areas of strength and weakness.
• Formulate an action plan to correct problems with specific volume goals and timetables with the Retail Account Manager (RAM) team at the point of sale.
• Administration and tracking of all budgets within the area – allocating as business dictates.
• Monitor and control expenses related to the territory (i.e., T&E, freelance) in accordance with the budget.
• Develop relationships and partnerships at the counter and at store management levels.
• Monitor and improve space and location in the stores and submit current floor plans for all doors each season after careful review and confirmation of space with the Sales Director.
• Analyze by season the retail performance of all product classes for each account by the total chain, by door, and by market.
• Ongoing evaluation of cosmetic/fragrance department trends and rankings and identify Benefit rank and adjust strategies accordingly to increase it.
• Report sell‑thru feedback on all promotional and key items.
• Evaluate all co‑op and visual week’s business to ensure a positive return on investment.
• Monitor Yelp and Google ratings to ensure they average above a collective 4.0.

• Build a professional RAM and Aesthetician (AE) team in assigned territory, ensuring that individuals are developed to maximize their current potential and build toward future opportunities.
• Work with RAMs to build relationships with and recruit AE talent at Cosmetology Schools to create a continuous line of AE bench strength.
• Establish a positive, challenging environment to ensure team success.
• Establish a professional, ongoing business rapport with the retail community.
• Communicate closely with all Benefit management members on all issues, problems, concerns, and opportunities.
• Manage all Company expenses (personal and team expenses) within the parameters set forth in the T&E Policy.
• Always have a succession pool of talent to fill open positions by area.

• Ensure the overall appearance of counter projects high standards and reflects the intended Benefit culture.
• In‑store visuals must be kept current, and housekeeping must be tidy at all times and enforced with counter personnel.
• Permanent and promotional displays must be presentable, accessible, and serviceable at all times.
• Maintain and improve upon space and location for all points of sale, in conjunction with Sales Director and adhering to corporate guidelines.
• Utilize Online Booking tools to their fullest capacity, maximizing schedules and CRM data.

• Allocate spending resources to achieve maximum retail sales.
• Resources encompass all elements of a promotion (i.e., inserts, mailers, catalogs, digital advertising), freelance personnel, etc.
• Responsible for monitoring the usage…