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Inside Sales Representative

Job in Reading, Berks County, Pennsylvania, 19610, USA
Listing for: Cresco Labs
Full Time position
Listed on 2026-06-02
Job specializations:
  • Sales
    Sales Representative, Sales Development Rep/SDR
Salary/Wage Range or Industry Benchmark: 60000 - 80000 USD Yearly USD 60000.00 80000.00 YEAR
Job Description & How to Apply Below

Creso Labs is one of the largest public, vertically integrated, multistate operators in the cannabis industry. Our portfolio of in‑house cultivated and manufactured brands features some of the highest quality, most awarded and most popular cannabis products in America. With dozens of locations nationwide, our owned and operated Sunnyside® dispensaries provide a welcoming, positive, judgement‑free place to shop for anyone at any point on their cannabis journey.

Founded in 2013, Cresco Labs’ mission is to normalize and professionalize cannabis through our passionate employees. As stewards of the cannabis industry, our teams are constantly focused on supporting the needs of our fellow colleagues, consumers, customers, and communities alike. With a focus on Social Equity and Educational Development, our SEED™ initiative ensures that our company reflects the communities in which we serve, ensuring equal opportunity for all to have the knowledge and resources to work in and own businesses in cannabis.

At Cresco Labs, we aim to revolutionize and lead the nation’s cannabis industry with a focus on quality and consistency of product, and to bring legitimacy to the industry with the highest level of integrity and professionalism.

Mission Statement

At Cresco, we aim to lead the nation’s cannabis industry with a focus on regulatory compliance, product consistency, and customer satisfaction. Our operations bring legitimacy to the cannabis industry by acting with the highest level of integrity, strictly adhering to regulations, and promoting the clinical efficacy of cannabis. As Cresco grows, we will operate with the same level of professionalism and precision in each new market we move in to.

Job Summary

Reporting to the Sales Director, Pennsylvania, the Inside Sales Representative is responsible for sales growth within a defined territory. Inside Sales Representatives are accountable for maintaining positive business relationships to ensure achievement of sales targets and individual sales KPIs across our portfolio of brands. Each Inside Sales Representative is responsible for creating territory level plans to hit goals working internally with the regional merchandising and marketing team to implement promotions, sampling, and in‑store support.

Core

Job Duties
  • Responsible for growing sales within the assigned sales territory.
  • Responsible for managing internal product transfers to support first‑party revenue attainment vs plan.
  • Research target accounts to identify key decision‑makers and generate interest in company products and services through strategic outbound calls, emails, and social outreach.
  • Identify potential customers, initiate, and manage prospects through the sales pipeline, and close opportunities.
  • Responsible for the achievement of monthly revenue and profit goals, including setting individual customer targets and plans.
  • Assist in wholesale delivery communications by coordinating sales orders and delivery schedules, while maintaining daily updates to wholesale menus including accurate SKUs and inventory quantities.
  • Responsible for managing customer relationships throughout the sales process, from ordering to credit memos, and documenting into company CRM.
  • Onboard new vendors and customers, create purchase orders for wholesale and coordinate deliveries to ensure timely and efficient fulfillment.
  • Deliver on KPI’s such as increased distribution, re‑order rates, and successful new product launches.
  • Provide insight regarding outcomes of programs and promotions.
  • Work closely with national accounts and marketing partners to drive portfolio growth.
  • Ability to create and deliver presentations tailored to audience needs, using excellent communication (written and verbal), interpersonal and persuasive skills.
  • Monitor competition and market trends by gathering information on pricing, products, market presence, and other key factors.
Required Experience, Education and Skills
  • 3‑5+ years proven sales experience in cannabis, alcohol or pharmaceutical sales is preferred.
  • This position requires the candidate to be based in Pennsylvania.
  • Must have valid driver's license with a clean driving record and own transportation.
  • Ability…
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