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Public relations specialist

Job in Blackfalds, Red Deer, Alberta, Canada
Listing for: SmartCoffee
Full Time position
Listed on 2026-03-14
Job specializations:
  • Marketing / Advertising / PR
    Digital Marketing, Marketing Communications
Salary/Wage Range or Industry Benchmark: 60000 - 75000 CAD Yearly CAD 60000.00 75000.00 YEAR
Job Description & How to Apply Below
Location: Blackfalds

Posted on March 10, 2026 by Employer details Smart Coffee

You have successfully applied for this job through Job Bank!

Job details
  • Work location Hybrid
  • Salary 60,000 to 75,000 annually (To be negotiated) / 32 to 40 hours per week
  • Terms of employment Permanent employment Full time

Work must be completed both in person and remotely.

The employer stated that this position is a green job, because it involves tasks and responsibilities contributing to positive environmental outcomes and helping Canada achieve its net-zero target.

Work setting
  • Rural area
  • Relocation costs not covered by employer
  • Private company, corporation or industry
Responsibilities Tasks
  • Develop communication strategies
  • Evaluate communication strategies and programs
  • Implement communication strategies and programs
  • Oversee the preparation of public written material
  • Prepare written material such as reports, briefs, website content
  • Provide consultation on planning and starting of new businesses.
  • Write speeches, presentations and press releases
  • Administer programs to promote industrial and commercial business investment in rural and urban areas
  • Conduct surveys and analyze data on the buying habits and preferences of wholesale and retail consumers
  • Conduct comparative research on marketing strategies for industrial and commercial products
  • Act as spokesperson for an organization
  • Advise clients on advertising or sales promotion strategies
  • Answer written and oral inquiries
  • Assist in the preparation of brochures, reports, newsletters and other material
  • Co‑ordinate special publicity events and promotions
  • Conduct public opinion and attitude surveys
  • Gather, research and prepare communications material
  • Initiate and maintain contact with the media
  • Prepare and/or deliver educational, publicity and information programs, materials and sessions
  • Conduct analytical marketing studies
  • Conduct social or economic surveys on local, regional, or international areas to assess development of potential and future trends
  • Review and evaluate commercial or industrial development proposals
  • Develop portfolio of marketing materials
  • Design, conduct and analyze quantitative and qualitative research projects
  • Develop feasibility studies
  • Conduct online marketing, E-commerce and Website promotions
  • Maintain database of potential franchisees, real estate locations and on‑line buy/sell Internet sites
  • Develop marketing strategies
  • Deliver presentations at conferences, workshops or symposia
  • Maintain and manage digital database
  • Write and edit press releases, newsletter and communications materials
  • Copywrite
Supervision
  • 1 to 2 people
Credentials Certificates, licences, memberships, and courses
  • Google AdWords Certification
  • APR (Accredited in Public Relations) designation
  • Membership in the Canadian Public Relations Society
Experience and specialization Computer and technology knowledge
  • Internet of things (IoT)
  • Google Drive
  • Linked In
  • Mail Chimp
  • Electronic mail
  • Word Press
Area of work experience
  • Community service organization
Specialization or experience
  • Specialized environmental skills and knowledge
Area of specialization
  • Interactive/new media
  • Communications
  • Brand management
  • Corporate social responsibility
  • Digital media
Additional information Security and safety
  • Criminal record check
Work conditions and physical capabilities
  • Work under pressure
  • Fast-paced environment
  • Physically demanding
Personal suitability
  • Efficient interpersonal skills
  • Flexibility
  • Initiative
  • Judgement
  • Organized
  • Team player
  • Accurate
  • Reliability
  • Integrity
  • Quick learner
  • Bonus
Other benefits
  • Free parking available
Support for Indigenous people
  • Provides cultural competency training and/or awareness training to all employees to create a welcoming work environment for Indigenous workers
  • Participates in a government or community program or initiative that supports members of visible minorities
  • Provides diversity and cross‑cultural training to create a welcoming work environment for members of visible minorities

This employer promotes equal employment opportunities for all job applicants, including those self‑identifying as a member of these groups:

Who can apply for this job?

You can apply if you are:

  • a permanent resident of Canada
  • a temporary resident of Canada with a valid work permit

Do not apply if you are not authorized to work in Canada
. The employer will not respond to your application.

Advertised until

Important notice: This job posting was posted directly by the employer on Job Bank. The Government of Canada has taken steps to make sure it is accurate and reliable but cannot guarantee its authenticity.

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