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Public relations specialist

Job in Blackfalds, Red Deer, Alberta, Canada
Listing for: Government of Canada - Western
Full Time position
Listed on 2026-03-14
Job specializations:
  • Marketing / Advertising / PR
    Digital Marketing, Marketing Communications
Salary/Wage Range or Industry Benchmark: 60000 - 80000 CAD Yearly CAD 60000.00 80000.00 YEAR
Job Description & How to Apply Below
Location: Blackfalds

Overview

Bilingual

Education
  • Master's degree
Experience

2 years to less than 3 years

Work setting

Hybrid

Work must be completed both in person and remotely.

Green job

Green job – Help

Green jobs contribute to environmental preservation, conservation, and restoration. Learn more about green jobs.

This information was provided by the employer; it was not verified by Job Bank.

The employer stated that this position is a green job, because it involves tasks and responsibilities contributing to positive environmental outcomes and helping Canada achieve its net-zero target.

Asset languages
  • Ukrainian
Work setting
  • Rural area
  • Relocation costs not covered by employer
  • Private company, corporation or industry
Responsibilities
  • Develop communication strategies
  • Evaluate communication strategies and programs
  • Implement communication strategies and programs
  • Oversee the preparation of public written material
  • Prepare written material such as reports, briefs, website content
  • Provide consultation on planning and starting of new businesses.
  • Write speeches, presentations and press releases
  • Administer programs to promote industrial and commercial business investment in rural and urban areas
  • Perform administrative tasks
  • Conduct surveys and analyze data on the buying habits and preferences of wholesale and retail consumers
  • Conduct comparative research on marketing strategies for industrial and commercial products
  • Act as spokesperson for an organization
  • Advise clients on advertising or sales promotion strategies
  • Answer written and oral inquiries
  • Assist in the preparation of brochures, reports, newsletters and other material
  • Co-ordinate special publicity events and promotions
  • Conduct public opinion and attitude surveys
  • Gather, research and prepare communications material
  • Initiate and maintain contact with the media
  • Prepare and/or deliver educational, publicity and information programs, materials and sessions
  • Conduct analytical marketing studies
  • Conduct social or economic surveys on local, regional, or international areas to assess development of potential and future trends
  • Review and evaluate commercial or industrial development proposals
  • Design market research questionnaires
  • Develop portfolio of marketing materials
  • Design, conduct and analyze quantitative and qualitative research projects
  • Develop feasibility studies
  • Conduct online marketing, E-commerce and Website promotions
  • Maintain database of potential franchisees, real estate locations and on-line buy/sell Internet sites
  • Develop marketing strategies
  • Deliver presentations at conferences, workshops or symposia
  • Maintain and manage digital database
  • Write and edit press releases, newsletter and communications materials
  • Copywrite
Supervision
  • 1 to 2 people
Credentials

Certificates, licences, memberships, and courses

  • Google AdWords Certification
  • APR (Accredited in Public Relations) designation
  • Membership in the Canadian Public Relations Society
Experience and specialization
  • Internet of things (IoT)
  • Salesforce
  • Google Drive
  • Linked In
  • Mail Chimp
  • Zoho CRM
  • Electronic mail
  • Word Press
Area of work experience
  • Community service organization
  • Product development
Specialization or experience
  • Specialized environmental skills and knowledge
Area of specialization
  • Interactive/new media
  • Communications
  • Brand management
  • Corporate social responsibility
  • Digital media
  • Strategy
Additional information
  • Security and safety
Work conditions and physical capabilities
  • Work under pressure
  • Tight deadlines
  • Fast-paced environment
  • Attention to detail
  • Large workload
  • Physically demanding
Personal suitability
  • Efficient interpersonal skills
  • Excellent oral communication
  • Excellent written communication
  • Flexibility
  • Initiative
  • Judgement
  • Organized
  • Team player
  • Accurate
  • Dependability
  • Reliability
  • Integrity
  • Quick learner
  • Due diligence
Benefits
  • Bonus
Other benefits
  • Free parking available
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