Wholesale Region Director, East

Red Wing Shoe Company is based in Red Wing, Minnesota, just 40 minutes from St. Paul, where our corporate office sits along the Mississippi River in downtown Red Wing. We are a global company with 2300 employees around the world, but we maintain a close-knit family atmosphere that comes with being a privately‑held company. We’re rich in history and tradition, but innovation drives us to deliver best‑in‑class product solutions and highly rated customer experiences.

Focus on our employees and company culture results in meaningful employee engagement across the organization. Our Guiding Behaviors of Living our Values, Honoring our Brands, Inspiring our People, Centering on our Customers, and Preserving the long term success and legacy of our Company are the foundation on which we build our future.

Our comprehensive benefits package for full‑time employees includes medical, dental, and vision coverage, along with health savings and flexible spending accounts, life and disability insurance, generous paid time off and holidays, a 401(k) match, employee discounts, and valuable well‑being benefits like free EAP services, financial planning assistance, and well‑being coaching all designed to support your health and financial security.

The targeted hiring range for this full‑time position is $119,900 - $161,900 depending on qualifications; however, the expanded salary range provides opportunities for advancement. Our salary ranges are determined by role, level, and job location. Within the range, individual pay is determined by factors including job‑related skills, competencies, experience, and relevant education, training or a combination of these things and market demand.

Your recruiter can share more about the specific salary range and benefits for your location during the hiring process.

Work Arrangement:

Home‑based work environment with frequent field travel - up to 60%. This role must reside somewhere in the Eastern region – ideally near a major hub for accessible travel which will include annual Sales meetings, and visits to our headquarters in Red Wing, MN. At Red Wing, regardless of working in roles that are fully remote, onsite, or hybrid, what matters most is working together, staying connected, and putting care into everything we do.

General Purpose of Job:

The Region Director of Wholesale is responsible for developing and executing business development strategies to grow wholesale business across our work and hunt brands in the independent account segment. They will lead a team of territory sales managers and territory account reps, ensuring effective execution of the strategies in the field and attainment of revenue and profitability goals. In addition, this role will work collaboratively with cross‑functional partners to ensure the success of the entire North America Work (DTC, Wholesale, Industrial) organization.

Responsible for delivering wholesale revenue, volume and other critical targets for the defined region by growing both the existing and net new account base.

Lead, mentor and coach a team of sales managers to deliver the right level of service for each customer to drive sales team focus and a positive customer experience.

Partners with sales, revenue operations, product and marketing leadership to define and develop wholesale sales and customer support strategies to drive market share and revenue growth in alignment with corporate objectives.

Build and maintain strong relationships with key customers and cross‑functional stakeholders.

Work cross functionally to deploy and enable adoption of processes, menu of services, tools and training in support of Wholesale strategies; ensures sales team is leveraging sales methodology, and effectively managing sales pipeline.

Achieve financial objectives by forecasting requirements; preparing an annual budget; scheduling expenditures; analyzing variances; initiating corrective actions.

Manage assigned staff: provide clear goals and expectations; ensure clarity of roles and responsibilities; coach; manage performance; develop; salary administration; enforce systems, policies and procedures; recruit, select and onboard new employees.