Google Ads Manager; Paid Media Strategy, Campaign Management & Performance Optimization – Volu
Listed on 2026-07-30
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Marketing / Advertising / PR
Digital Marketing, Marketing Strategy, Advertising Manager, Social Media Marketing
Google Ads Manager (Paid Media Strategy, Campaign Management & Performance Optimization)
The Donovan’s Venom (501c3 Nonprofit)
Department: Marketing
Location: Remote
Position Type: Volunteer Role
Reports To: Director of Marketing
Position OverviewThe Google Ads Manager is responsible for planning, executing, and optimizing paid advertising campaigns using Google Ads to increase visibility, engagement, and conversion across the organization’s programs and initiatives.
This role ensures that advertising efforts are strategic, data-driven, and aligned with organizational goals, while maximizing performance and return on ad spend (or grant utilization, if applicable).
Operating at the intersection of marketing strategy, analytics, and campaign execution
, this role is critical to driving awareness and growth through paid media.
- Develop and manage Google Ads strategy
- Identify target audiences and campaign objectives
- Align campaigns with organizational priorities and initiatives
- Create and manage:
- Search campaigns
- Display campaigns
- You Tube/video campaigns (if applicable)
- Configure targeting, keywords, and bidding strategies
- Monitor campaign performance and metrics
- Optimize for:
- Click-through rate (CTR)
- Conversions
- Cost efficiency
- Continuously improve campaign results
- Conduct keyword research
- Identify high-performing and relevant keywords
- Adjust targeting strategies based on performance
- Develop and optimize ad copy
- Align messaging with marketing and brand voice
- Test variations for performance improvement
- Manage advertising budgets effectively
- Optimize allocation across campaigns
- Ensure efficient use of funds or ad grants
- Track and analyze:
- Campaign performance
- Traffic and conversions
- Provide regular performance reports
- Translate data into actionable insights
- Implement and monitor conversion tracking
- Ensure accurate measurement of campaign outcomes
- Optimize campaigns based on conversion data
- Work with:
- Marketing (campaign alignment)
- Programs (content and initiatives)
- Development (campaign goals tied to fundraising or outreach)
- Ensure cohesive messaging and targeting
- Ensure campaigns follow Google Ads policies
- Maintain account health and performance standards
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