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Personalization Product Manager
Job in
Redding, Shasta County, California, 96001, USA
Listed on 2026-07-01
Listing for:
Blue Shield of CA
Full Time
position Listed on 2026-07-01
Job specializations:
-
IT/Tech
Digital Marketing -
Business
Job Description & How to Apply Below
Blue Shield of CA seeks a Digital Personalization Product Manager to lead the personalization roadmap and decision-making strategies across digital platforms. Ideal candidates will have at least 6 years of experience in Product Management focused on digital personalization.
This role is hybrid, requiring some in-office presence, fostering team collaboration while allowing for flexibility. Applicants should possess a BA/BS, with an MBA preferred, and experience with tools like Salesforce Marketing Cloud and Adobe Experience Platform.
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