Market Manager

Our associates celebrate lives. We celebrate our associates.

Responsible for the overall growth and profitability of businesses within the market. Directs operational and sales activities for funeral homes, cemeteries, flower shops and care centers. Collaborates with funeral, cemetery, care center, and sales managers to improve the overall performance, customer service, growth, and profitability in a manner consistent with Dignity Memorial goals and objectives. Works with corporate departments identifying growth opportunities through new acquisition, cemetery development, products, services, or operational improvements.

• Effectively deploy resources (staff, vehicles, facilities and third-party services) in a way that maximizes utilization and efficiencies
• Utilize all available company resources to create a competitive Dignity Memorial brand advantage in the marketplace
• Understanding supporting and implementing of all revenue enhancement activities covering areas of funeral and cemetery prearranged sales and at-need sales
• Creating an environment that promotes Teamwork, Accountability and Execution
• Monitoring and assisting local managers in completion of approved capital improvement projects
• Cemetery collection rate 80% or more

• Ongoing review of key management reports and implementing corrective action where desired results or standards do not meet expectations
• Monitoring progress of Action Plans on a regular basis and reporting to Market Director monthly/quarterly updates on performance and plans to initiate corrective action
• Regularly assessing local market customs/trends and identifying new market opportunities including ethnic communities, demographic shifts and potential acquisitions
• Ensuring every employee is able to communicate and deliver value of the Dignity Promise to client families in accordance with highest standards of ethics and professionalism
• Creating a working environment where each employee has the ability, flexibility and knowledge to make the right decision every time when it comes to meeting the needs of our client family
• Increase market share by working with staff to ensure all company-sponsored public relations programs are presented throughout the community such as: educational seminars, creating and promoting community outreach opportunities, and recognize/reward staff achievement in community service programs
• Proactively build local network (key public contacts, organizations, former owners, etc.)
• Provide direction and continuity between funeral, cemetery and funeral operations, encouraging:
• Consistent sales and service philosophies
• Utilizing shared resources
• Teamwork
• Implementation of Wage Plus
• A seamless transaction with families between pre-need and at-need, funeral and cemetery
• Follow through and “attention to details”

• Strive toward building and retaining customer loyalty through
• Implementing Dignity Memorial service standards for all locations to ensure that every customer contact point exceeds the customer’s expectations and ensuring staff and facilities demonstrate an environment of service excellence
• Building trust and confidence n staff’s ability to exceed customer expectations
• Maximizing prearranged sales opportunities with families through professional follow-through and exemplary service

• Regularly analyzing and tracking facilities, staff, vehicles and third-party services to ensure maximum efficiencies while meeting client needs and expectations
• Monitoring centralized schedules and dispatch to ensure highest service levels and resource utilization
• Promoting employee’s active involvement in identifying and implementing continuous improvement opportunities
• Ensuring locations are in compliance with all company policies/procedures and applicable local, state and federal laws
• Eliminating, where possible, physical, legal and regulatory risk;
  Market Manager held responsible for incurred losses in Market
• Ensure a strong environment and culture of internal controls is maintained meet the requirements of the CEO and CFO Sarbanes – Oxley Section 404 annual certifications