Director of Communications

About Express:

Express Employment Professionals, named Clearly Rated Best of Staffing® Client and Talent Awards winner for the past 7 years, is hiring for a local client company in Shasta County. We help people in our community find work every day. Express Employment Professionals in Redding wants to make a difference locally and across North America. With more than 800 locations across the U.S., Canada, and South Africa, we are on a mission to put a million people to work annually.

Express Employment is partnering with a large development company located in Shasta County.

We are looking for a dynamic, community-minded Director of Communications to lead marketing, public relations, community relations, and event strategy across the organization, including for various affiliated entities— spanning real estate development, property management, general contracting, field services, and hospitality.

• Marketing Strategy and Systems. Develop and continuously refine a comprehensive, organization-wide marketing and communications strategy informed by emerging global marketing trends, evolving technologies, local market conditions, consumer behavior, and competitive activity. Identify opportunities for the client and its affiliated businesses to strengthen awareness, engagement, traffic, and revenue, and translate those opportunities into coordinated marketing systems, campaigns, calendars, workflows, and measurable objectives.
  
  Build the processes necessary to leverage employees, contractors, vendors, and other organizational resources as contributors to the marketing effort, rather than relying solely on centralized content production.
• Budget and Investment Plan. Within the initial phase of employment, develop and present a realistic annual marketing and advertising budget for the client and each applicable affiliated entity. Recommendations should be grounded in organizational goals, available resources, market opportunities, a cross-comparison of similar organizations and spending levels, historical performance where available, and anticipated return on investment. The Director will be expected to articulate the business case for proposed expenditures, prioritize investments based on expected impact, and establish measurable performance benchmarks against which future marketing spend can be evaluated.
• Design & Production. Design and produce high-quality marketing collateral — print, digital, photo, and video — across the client and the client’s affiliates. Preference will be given to candidates with demonstrated hands‑on marketing content production experience and proficiency with professional creative tools such as Adobe Creative Cloud, Final Cut Pro, or comparable design, photography, and video‑production platforms.
• Artificial Intelligence and Emerging Technology. Demonstrate proficiency with modern artificial intelligence tools and actively identify opportunities to use AI, automation, and emerging technologies to increase the speed, quality, reach, and effectiveness of marketing and communications activities. The Director should use these tools to accelerate research, ideation, content development, production, analysis, and routine workflows while maintaining appropriate human judgment, quality control, brand standards, and accuracy.
• Advertising. Direct advertising by creating a comprehensive annual budget with 90‑day look‑ahead calendars for each affiliated entity. Produce campaigns with strategic goals and a mechanism to evaluate successes and failures to prove a tangible return on investment for advertising spend. Manage sponsorship opportunities to achieve the organization’s goals while connecting with the community.…