Territory Manager; Northern California

About Halter

At Halter, we’re on a mission to enable farmers and graziers to run the most productive and sustainable operations. Our customers use Halter to break free from the time‑intensive constraints of conventional practices. We help ranchers move large herds without quad bikes, dogs, or fences, enabling more efficient grazing and better animal welfare.

As a Territory Manager, you will drive new business growth and ensure customer success within your designated territory. You are responsible for executing sales strategies, building strong customer relationships, and meeting ambitious growth targets while representing Halter on the ground.

• Prospecting new business by attending local cattle auctions, livestock associations, and industry events.
• Conducting in‑field sales visits, demonstrating Halter solutions, and building relationships at the ranch level.
• Expanding existing opportunities and up‑selling within the current customer base.
• Managing the sales pipeline and hitting quarterly sales targets.
• Providing dedicated account management and ensuring customer satisfaction post‑sale.
• Owning the territory, maintaining relationships with local, state, and federal stakeholders.
• Collaborating with support and onboarding teams to deliver a seamless customer experience.
• Gathering customer feedback and sharing insights with product and engineering.
• Representing Halter at industry events and building market presence.
• Contributing to the U.S. sales strategy and process improvement.

• Proactive, results‑driven attitude with strong communication skills.
• Experience in ranching or cattle operations, understanding industry challenges.
• Proven sales and customer‑success track record, especially in B2B environments.
• Experience managing large territories, preferably in agriculture or technology.
• Strong problem‑solving ability and collaboration across cross‑functional teams.
• Willingness to travel frequently within assigned territory.

• Knowledge of precision agriculture or virtual fencing technologies.
• Background in selling software (SaaS) for agritech.
• Customer‑facing experience in agriculture technology.

• Annual self‑development allowance of USD 750.
• Best‑in‑class health insurance for employees and families.
• 16 weeks of paid parental leave for primary caregivers; 8 weeks for secondary.
• Unlimited paid annual leave and wellness leave.
• 401(k) with 100% match on first 3%, 50% on next 2%.
• Competitive salary plus employee stock ownership plan.

Compensation range: $140 K – $190 K.