Sr. Industry Marketing Manager – Natural Resources

Overview

As a member of the Industry Solutions team, you'll use your creativity, marketing expertise, and project management skills to develop, manage, and execute strategic marketing campaigns within the commercial side of Natural Resources Sector Industries. You'll partner with key internal stakeholders to ensure the successful planning and execution of focused campaigns, community building activities, educational collateral and events to ensure campaign goals and KPIs are met in key market segments.

• Develop and coordinate the execution of integrated marketing campaigns and tactics
• Create campaign assets, including messaging, collateral and digital content, that contribute to overall campaign success
• Lead and support event messaging and execution, as part of an integrated campaign plan to achieve industry goals
• Support for third party campaigns, such as industry trade shows and sponsor ships, association memberships
• Deliver campaign assets on time and on budget
• Work with marketing and industry managers, and other stakeholders to ensure predictable, consistent, and successful tactical delivery that drives measurable success
• Track campaign progress at every step and manage campaign activity reports and ROI analytics
• Provide a holistic view of the overall campaign performance to managers and the specific industry teams each campaign supports
• Work with the marketing automation, analytics, creative lab, and events teams to establish best practices and optimize campaign performance

• 5+ years of marketing experience within business-to-business and/or business-to-consumer fields, preferably marketing to business professionals in related industries
• Established knowledge of marketing principles, campaign management, and process improvement
• Excellent verbal communication and writing skills for internal and external audiences
• Highly organized, self-motivated, and able to manage multiple priorities and deadlines
• Knowledgeable to strong understanding of CRM, social media platforms, business intelligence, and project management processes
• Strong decision making, problem resolution, and creative thinking skills
• Must be able to travel up to 20% during peak marketing periods
• Bachelor’s degree in marketing, business or appropriate related field
• Visa sponsorship is not available for this posting; applicants must be authorized to work for any employer in the U.S.

• Knowledge in one or more Natural Resource Industries and their operations
• Advanced writing, editing, and messaging development skills
• Knowledge of GIS applications in related industries
• Master’s degree in marketing, business, or a related field

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Esri’s competitive total rewards strategy includes industry-leading health and welfare benefits: medical, dental, vision, basic and supplemental life insurance for employees (and their families), 401(k) and profit-sharing programs, minimum accrual of 80 hours of vacation leave, twelve paid holidays throughout the calendar year, and opportunities for personal and professional growth. Base salary is one component of our total rewards strategy. Compensation decisions and the base range for this role take into account many factors including but not limited to skill sets;

experience and training; licensure and certifications; and other business and organizational needs.

A reasonable estimate of the base salary range is $83,200-$135,200 USD

About Esri

At Esri, diversity is more than just a word on a map. When employees of different experiences, perspectives, backgrounds, and cultures come together, we are more innovative and ultimately a better place to work. We believe in having a diverse workforce that is unified under our mission of creating positive global change. We understand that diversity, equity, and inclusion is not a destination but an ongoing process.

We are committed to the continuation of learning, growing, and changing our workplace so every employee can contribute to their life’s best work. Our commitment to these principles extends to the global communities we serve by creating positive change with GIS technology. For more information on Esri’s Racial…